Consumer Psychology - Innovety
consumer psychology header

Consumer PsychologyThe hidden forces that shape people’s decisions

Imagine you could predict people’s purchasing decisions EVERY SINGLE TIME. Now, imagine you could skew consumer’s choice to more expensive options and thereby boost your profit.
Most people make a purchase without being able to clearly underlining the reasons behind such decisions. That’s because emotions, social norms and other forces we are not really aware of are part of our decision-making process. And it is those brain drivers that make people’s decision sound irrational.
So, how can you get into this unconscious territory to predict consumers’ choices? and is there a way you could anchor consumers to higher prices?
No matter how big or small your business is, we can help you decode consumers mind and be in control of their decision… Consumers’ choices are no longer be a guessing game!

In this offering, we will open your eyes to the hidden forces that shape consumers’ choices. We will explain how people rarely choose things in absolute terms and always compare. We will teach you 30 mind games that you can start using TODAY to boost your sales.

So, what are we promising You?The “MIND” objectives

see Motivate consumers to buy your product by stimulating their senses

buy modafinil online south africa Improve your product’s perception and value using the power of numbers

Nail key pricing strategies to boost your sales

Drive consumers behavior by creating a sense of urgency

Our Step-By-Step Process

Relativity

The decoy model

Skew your consumer’s decision towards your desired offer/product by adding one or more useless offers that no rational person would choose.

The anchor model

use substantially higher prices to shift perception about your product relative to comparable products in the market, and a differentiated product experience.

The reframe model

rename the prices to relate to target customers.

Mind Games

The power of 9 model

using 0.99 instead of rounding up while pricing, as consumers perceive the difference to be larger than it is.

The time model

manipulate the aspects of urgency-scarcity-occasions (promotions) to encourage consumers to purchase their products.

The zero price effect model

every transaction has an upside and a downside, but when something is FREE, we forget about the downside.

The donations model

base your pricing model by adding to the psychological pleasure of the consumer.

The pay later model

using deferred payment method reduces the psychological burden of having to pay now, and increases the probability of purchase.

The other people’s money model

people are less price sensitive when they are not buying products for themselves.

The social approval model

using influencing aspects such as peer pressure to encourage purchasing decisions.

The currency symbol model

using prices representation to increase probability of sales.

Stimulating the senses model

using ideas like free trials to engage consumers and encouraging them to purchase your product.

Limiting options model

cutting choices to increase sales.

The confuse customer model

changing packaging sizes, design, functionality, and existing features to avoid price comparison.

What Our Clients Are Saying

Interested in our Consumer Psychology services?

Top