Digital StrategyLeverage digital channels to Connect, Engage and Grow
If someone wants to know more about certain industry, goods or services, there is a good chance they will google those keywords. So, what happens when they can’t find your website among the top search results? Well, you lose some potential web leads. Whether you are an established corporation or a small business, a strong online presence will help you effectively promote, connect with your customers, reach wider markets, and boost your sales. How can you promote your products and services using different digital channels? What is the “right” content for your business and how can you monetize it? How can you design and create your landing page? Whether in publishing, retail, real estate, automative or even pharmaceutical industries, we can help you in every aspect of digital strategy from internal capacity building for your team to running digital campaigns.
We will help you reach the relevant customers, generate leads, improve brand visibility and customer experience. We will provide you with hands-on experience, the necessary tools and analytics to track and analyze customers’ data. We provide source consultations and see training workshops designed to meet your business needs.
So, what are we promising You?
Develop the best content strategies
Master the world of web analytics & search engine optimization (SEO)
Engage customers through social media management
Implement lead generating email campaigns
Tailor the right branding message for your company
Our Digital Toolbox
Our Step-By-Step Process
It’s critical to have a clear articulate vision to how you can leverage the enormous tools of the digital world to achieve your organizational business strategy and objective because:
- Your customers are expecting it
- Your shareholders are demanding it
- Your competitors are doing it
What Kind of Questions Should Your Digital Strategy Answer?
- How can the digital channels help us serve our customers?
- How can our digital platforms help us achieve our business objectives?
- How are other players and stakeholders doing with their digital channels?
- What are the KPIs we need to monitor and grow to reach success?
- What kind digital marketing programs/campaigns can be implemented?
- How do they relate to the current marketing programs?
- What are the organizational implications and needs to grow the digital presence?
Digital Strategy Building Blocks
1- Conducting interviews with the key stakeholders within the organization
2- Conducting customer interviews for primary research
3- Analyzing current and past digital presents while identifying gaps and opportunities.
4- Understand business strategy and objectives, concerns, opportunities and threats.
5- Analyze the competitive landscape, market, trends, target audience and consumers.
6- Define the uniquely selling proposition for the different products/services
2- Capacity Building
Learn about the latest digital trends, key strategies, different digital tools and how to utilize them. Get hands-on experience to advance their practice knowledge in digital world.
DIGITAL LEADERSHIP &TRANSFORMATION
- Expose the leadership to the digital landscape in the future
- Get them inspired to the think for a digital future
DIGITAL CRASH COURSE
- Empower commercial managers with deep knowledge on how digital can impact their business
- Improve their ability to design better digital strategies for their teams
IN-DEPTH IMMERSION COURSE
- Improve your ROI on marketing.
- Design better briefs.
- Better monitoring of third party vendors performance.
- Generate online sales.
- Google Analytics
- Google Adwords
- Content Marketing
3- Implementation & Execution
We will help you address your marketing message through different online elements and digital tactics for customer acquisition, activation & retention. Customized to your company’s, we will use the suitable content tools, marketing spendings, and digital campaigns. E.g.:
- Landing Pages
- Google Adwords
- Social Media Ads.
- Email Marketing
- Lead Generating tools
- KPIs & Measurements
Success Stories From Our ClientsOnline Presence for a Furniture Retailer
A leading furniture retailer in Egypt with strong brand equity.
With new entrants in the market, the well-known brand felt the threat of competition, especially after noticing a decrease of 30% in its market share and profits. Innovety helped the company increase its brand awareness by securing a strong online presence. We have helped design and implement an effective digital strategy that brought the company back to the leadership position.
How Did We Do It?
We started by capturing the brand essence. and designing a responsive lead generation page. We relied on Facebook Ads, posts, YouTube and Email as our main marketing channels. Each month We created 10 content pieces for the company to promote the brand on their Facebook Page. A series of targeted ads were designed to drive more traffic to the lead carpeting page. our campaigns succeeded in securing more than 250 potential leads.
What Our Clients Are Saying
The digital marketing engagement was very well done, well planned and the tools & material were perfectly organized!
Dr. Ahmed Tolba
This is a great experience. It is far beyond online marketing and social media. It is a complete mindset change, strategy deployment that could revolutionize businesses. Highly recommended to everyone!
I loved Innovety’s capacity building workshops. They knowledge and value are tremendous
Our digital strategy work with Innovety was a real eye opener. It made us realize that it is a huge new world out there. We really appreciated the science behind it
Our engagement with Innovety made us appreciate what it takes to have a better presence in the digital world. Although we are usually top-listed in the Internet search results, our work with Innovety exposed us to the unknown areas of digital strategy, and they are a lot!
An eye-opening experience to a whole new digital world full of potential.