Microsoft Egypt Development Center partnered with Innovety in 2012 to strengthen its innovation capacity and align its corporate strategy with emerging digital transformation trends.
Leveraging A.T. Kearney’s innovation organizational assessment tools, Innovety conducted a comprehensive evaluation of leadership, processes, and resources.
The team applied Business Opportunity Mapping (BOM) to identify and prioritize new business opportunities, drawing on methodologies from our Innovation Strategy services, delivering a strategic roadmap that enabled Microsoft to institutionalize innovation practices, capitalize on cloud and AI trends, and maintain its competitive edge in the MENA region.
In 2012, Egypt’s ICT sector was rapidly shifting toward cloud adoption, AI integration, and enterprise digital transformation. For Microsoft Egypt Development Center, this created both opportunity and urgency.
The company required a structured framework to evaluate its readiness, identify high-potential opportunities, and align its strategy with digital market shifts.
Using A.T. Kearney’s tools, Innovety evaluated Microsoft’s innovation capacity—assessing leadership practices, internal processes, and resource allocation. The assessment highlighted strengths, weaknesses, and areas requiring transformation.
Innovety conducted in-depth research on digital trends in cloud computing, artificial intelligence, and digital transformation, equipping Microsoft with insights to inform strategic direction.
Through executive workshops, Innovety applied BOM frameworks to identify, prioritize, and shape new business opportunities. The process connected emerging digital trends with actionable business models tailored for Microsoft Egypt and the wider MENA market.
Findings were consolidated into a roadmap that prioritized initiatives, defined steps for implementation, and embedded innovation as an organizational practice.
