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who we are

Consulting Meets Education

IXL Center has 10 offices around the world

Innovety has proudly served a growing base of 150 Clients Across MENA

Egypt, Jordan, Lebanon, Kuwait, Qatar & Saudi Arabia

sectors we served

Real Estate
Why our consulting

Innovety’s work focuses on Strategy, People, and Technology – enabling our clients to grow and compete via innovation strategy, building people skills and leveraging technology.

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Thought Leadership

Check our latest market insights and articles

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in facts and figures.


Years in Business




Clients Served


Professionals Trained


Innovety’s innovation engagement significantly helped our sales team at RAYA IT Distribution Department define new segments they can address, generate new revenue streams and identify innovative ways to enhance our customer relationship. My team can now think methodologically about how to build new business concepts.

Hossam Ezz
Distribution Director , RAYA Trade

Our engagement with Innovety was really excellent and very interactive and customized to our needs. Highly appreciated. Innovety put tremendous effort at the backstage, very knowledgeable about various business models. It was great that they satisfied around 8 or 9 new and different business models for us

Ahmed Zaki
Export Director, El Rashidi El Mizan

By the end of our engagement with Innovety, our team had built business concepts around new products, services, and business models. Prioritization of these business concepts followed and Innovety did an excellent job bringing the idea fragments together and giving our people the skills to do it on their own.

Shehab Elnawawi
CEO, Giza Systems

An eye-opening experience to a whole new digital world full of potential.

Mai Sedky
Online Manager, Azza Fahmy Egypt

Our engagement with Innovety made us appreciate what it takes to have a better presence in the digital world. Although we are usually top-listed in the Internet search results, our work with Innovety exposed us to the unknown areas of digital strategy, and they are a lot!

Hussam Al-Hazik
General Manager, BDO Esnad

Our digital strategy work with Innovety was a real eye opener. It made us realize that it is a huge new world out there. We really appreciated the science behind it

Yasmine Helal
ECommerce Manager, CitiBank

I loved Innovety’s capacity building workshops. They knowledge and value are tremendous

Saif Sallam
CEO, Koldair

This is a great experience. It is far beyond online marketing and social media. It is a complete mindset change, strategy deployment that could revolutionize businesses. Highly recommended to everyone!

Dr. Ahmed Tolba
Chair & Associate Professor of Marketing, The American University in Cairo

The digital marketing engagement was very well done, well planned and the tools & material were perfectly organized!

Moustafa Megahed
Digital Marketing Manager, Ghabbour Auto

Throughout the engagement, our company not only learned about how to address consumer’s needs but more importantly how we can influence their choices and correctly position our products.

Amr Sedky
Retail Manager, Al-Masour Automotive

I think that Innovety is the first to introduce a packaging innovation services in Egypt and it is very successful. I hope many companies can benefit from their services in the future the same way we did

Maged Mahran
Head of Design, Arma Group

Our company learned and was able to apply a variety of consumer psychology tactics from its engagement with Innovety. It was truly beneficial.

Ahmed Sabry
Marketing Manager , Mass Food Co.

Our work on packaging innovation with Innovety was really interesting particularly when they opened our eyes to 16 design principles that we can apply to our products. This engagement gave us a very good framework to guide our thinking process around designing a new package. This will definitely help us improve and maximize our design efforts.

Amir Farag
R&D Packaging Development Director, Pepsico

Before Innovety’s work with us, we used to run unstructured brainstorming sessions to meet our design challenges or come up with more innovative ideas. Now, we have a clear process on how to approach problems and how to systematically generate more ideas for our product concepts

Marwan El Kott
Marketing General Manager, Elaraby Group

Innovety’s work with us was very beneficial and have helped us adopt a more systematic rather than the intuitive approach to product design. The presented principles will certainly help designers as well as engineers come up with better and more innovative ideas.

Youssef Elaraby
Product Designer, Elaraby Group
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    Egypt - Head Office
    • Villa 23, District 13 - 1st Neighborhood, In front of Al Rabwa Compound, El Sheikh Zayed, Egypt

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