Credit Agricole Egypt partnered with Innovety to strengthen its innovation culture and equip employees with tools to generate, evaluate, and scale new business opportunities.
As part of our broader Innovation Strategy services, Innovety conducted an organizational and individual innovation readiness assessment across 2,000 employees, delivered 20 eye-opener sessions for executives and general managers, and ran 6 intensive bootcamps for 180 staff members.
These efforts produced 200+ business opportunities, prioritized through an impact–feasibility framework, with the top 10 pitched to leadership. A training-of-trainers program ensured that knowledge, tools, and frameworks would continue to cascade throughout the bank—embedding sustainability into the Corporate Innovation Program.
By 2025, Credit Agricole Egypt aimed to position itself as an innovation leader in the banking sector. While the bank had strong financial performance and a motivated workforce, innovation practices were fragmented, and opportunities for cross-department collaboration were often missed.
Leadership recognized that sustaining competitiveness required more than incremental improvements—it demanded a structured, organization-wide innovation program that could generate new business opportunities and embed a culture of innovation at every level.
Innovety began with an organizational innovation assessment and an individual innovation readiness assessment for all 2,000 employees. These diagnostics mapped the bank’s strengths, gaps, and cultural enablers for innovation.
Twenty eye-opener workshops were delivered to the Executive Board and general managers, exposing leadership to global innovation frameworks, banking case studies, and practical tools. This ensured top-down alignment and ownership.
Six innovation bootcamps trained 180 employees in structured ideation, business model innovation, and validation. Teams generated over 200 business opportunities, which were stress-tested against market and operational realities.
Innovety applied its Impact–Feasibility Assessment Framework to prioritize the top 10 opportunities most likely to deliver strategic and financial value. These were pitched internally, fostering visibility and momentum.
A training-of-trainers module was introduced, equipping select staff and executives to replicate sessions, cascade frameworks, and maintain innovation momentum beyond the program.
Partnering with Innovety enabled us to take innovation from concept to practice across our whole bank. More than 2,300 employees were assessed for their innovation readiness, 180 staff trained through intensive workshops, and 250+ business opportunities generated. For the first time, we implemented a structured, bottom-up process, to prioritize and pitch the top 8 ideas to our executive committee: the 3 best ideas selected will be implemented in line with our strategy. This program has set the foundation for Credit Agricole Egypt’s future as a market leader in innovation.
