The King Hussein Foundation (KHF) launched an EU-funded initiative to help Jordanian CSOs achieve long-term financial sustainability by unlocking the potential of their intellectual assets.
Innovety partnered with KHF to design and pilot a first-of-its-kind Intellectual Asset Assessment (IAA) methodology, training 20+ staff and producing practical tools, templates, and a guidebook that CSOs can directly apply to monetize and manage their unique assets, drawing on approaches developed through our innovation consulting service.
The pilot with the Jubilee Center for Excellence in Education (JCEE) generated an action plan with six monetization pathways—covering curriculum licensing, digital content, partnerships, and new services—demonstrating how CSOs can diversify income streams while protecting their social missions.
The result was a replicable model for CSO sustainability in Jordan: KHF now has the frameworks, knowledge assets, and trained team to roll out IAA across its wider network of community organizations.
Across Jordan, civil society organizations (CSOs) are critical providers of education, social services, and community development. Yet even before COVID-19, many CSOs faced shrinking donor support, forcing them to rely on short-term projects that left little room for long-term planning. The pandemic further strained finances, exposing the fragility of funding models and the urgent need for alternative revenue sources.
The King Hussein Foundation (KHF), with its flagship institutions like the Jubilee Center for Excellence in Education (JCEE), recognized that CSOs already hold valuable intellectual assets—curricula, training content, program models, processes, brands, and data—that often remain underutilized or unprotected. Turning these assets into sustainable revenue streams was essential not only for organizational survival but also for strengthening the resilience of Jordan’s wider civil society ecosystem.
The project began with a pilot Intellectual Asset Assessment (IAA) at the Jubilee Center for Excellence in Education (JCEE), one of KHF’s flagship institutions. Innovety conducted surveys, interviews, and document reviews to map JCEE’s structural, relational, and human capital. This process identified existing training content, curricula, program models, databases, and brands that could be positioned as monetizable assets.
Using our Business Opportunity Mapping (BOM) framework, Innovety worked with JCEE staff to translate the mapped assets into revenue-generating opportunities. A three-day co-creation workshop generated over a dozen concepts, which were refined into a prioritized action plan spanning six families of opportunities:
To ensure the model extended beyond the pilot, Innovety authored a comprehensive Guidebook for Intellectual Asset Assessment. The guidebook detailed step-by-step methodologies, templates, and tools that CSOs could use to evaluate, protect, and commercialize their own assets. This became a cornerstone knowledge product for KHF, enabling wide replication across its network.
Finally, Innovety designed and delivered a two-day Training of Trainers (ToT) program for 20–25 staff from KHF units and partner CSOs. The sessions combined practical application of the IAA methodology with case-based learning, equipping participants to replicate the approach and mentor other organizations.
Through this multi-phase approach—diagnosing, designing, codifying, and training—Innovety helped KHF transform intellectual assets into a concrete model for CSO sustainability.
