Innovety has helped businesses, NGOs, universities, and international organizations harness the power of digital strategy and e-commerce to expand reach, build stronger customer engagement, and drive sustainable growth. From strengthening women-led SMEs’ online presence under EBRD programs, to boosting real estate and retail sales through targeted lead generation campaigns, to building digital capacity for NGOs and universities, our work combines data-driven marketing, platform development, and brand-building strategies. We have supported sectors ranging from healthcare and hospitality to heritage and education, enabling organizations to compete effectively in increasingly digital markets.
Our beneficiaries include SMEs, startups, women entrepreneurs, universities, NGOs, and corporate teams across Egypt, Lebanon, Jordan, and the wider Arab States region. Through tailored training, campaign design, and hands-on coaching, we’ve equipped partners with sustainable digital tools to improve visibility, optimize customer acquisition, and strengthen online competitiveness.
Innovety supported the Onsi Sawiris Scholarship Program (OSSP) by designing and implementing a comprehensive digital strategy to boost awareness and applications. The program, which provides Egyptian youth with opportunities to pursue master’s degrees at top US universities, needed to expand its reach, engage eligible candidates through diverse channels, and increase the quality and volume of applications.
We executed a multi-channel digital campaign across Facebook, LinkedIn, YouTube, Google AdWords, and Instagram. Content formats included webinars, podcasts, videos, pre-application kits, and live Twitter chats to guide applicants throughout the process. Campaign performance was continuously optimized through tracking of KPIs such as impressions, clicks, application completions, and cost per acquisition.
To boost UNFPA’s visibility across the Arab States, Innovety partnered with UNFPA ASRO to map and analyze the social media presence of its regional and 15 country offices. The project aimed to identify strengths and gaps, design a 2023–2024 social media strategy, and equip teams with practical tools to strengthen outreach and engagement.
We conducted a comprehensive audit of UNFPA’s regional and country office platforms, developed a unified regional social media strategy, and created guides for ads management and performance monitoring. An online workshop was delivered to communications focal points across all 15 offices to ensure alignment and build capacity for effective rollout.
Egypt’s cultural products at CultNat suffered from limited visibility and poor promotion. Innovety partnered with CultNat to design a digital strategy that enhanced cultural engagement, built staff capacity in digital marketing and 3D visualization, and piloted campaigns to expand heritage outreach locally and globally.
We introduced a three-phase strategy (awareness, education, engagement), trained 35 staff in digital marketing and 25 in 3D visualization, and launched three pilot campaigns with coaching and shadowing to ensure sustainable adoption.
Aligned with the global “localization of aid” agenda, the Shabake Project empowered six Lebanese NGOs to lead crisis recovery efforts after the Syrian crisis, COVID-19, and the Beirut Port explosion. Innovety was tasked with building their digitalization skills to support MSMEs through a digital media strategy guidebook and hands-on training.
We created a step-by-step digital media guidebook for MSMEs and delivered a Training of Trainers to 20 NGO representatives. The program built their capacity to coach businesses on social media, e-commerce, content strategy, web analytics, and digital marketing, ensuring sustainable digital transformation support.
Under the European Bank for Reconstruction and Development (EBRD) program, Innovety supported women-owned and women-managed MSMEs in Egypt to strengthen their digital presence, improve brand visibility, and expand market share. The initiative aimed to equip participants with practical tools for digital marketing, e-commerce, and reputation management to help them drive growth and customer acquisition.
Delivered customized training on SEO, Google AdWords, Google Analytics, e-business commerce, and social media strategies. Designed client-specific digital marketing strategies for participating businesses, including Pandora, Royal Herbs, and BZNSCloud, with a focus on rebranding, digital content creation, and online reputation management. Conducted practical workshops and case studies to ensure participants could apply these strategies effectively.
Brands for Less, a leading retail brand, aimed to boost customer traffic to its stores while strengthening overall brand awareness. Innovety was engaged to design and implement a comprehensive digital strategy to drive in-store visits through targeted online campaigns, creating a cohesive digital presence that supported retail growth.
Innovety developed a multi-channel digital strategy combining search engine marketing, Facebook Ads, and remarketing to reach and re-engage target audiences. A mobile-responsive landing page was created with clear calls-to-action to encourage store visits, while campaigns were continuously monitored and optimized for maximum ROI and conversion.
Spade Consulting sought to strengthen the brand presence of Woodpecker and drive qualified sales leads through a structured digital approach. The goal was to increase awareness, optimize online visibility, and create a cohesive brand experience across digital channels. This initiative aimed to establish Woodpecker as a recognizable and trusted name in its market while boosting lead generation through tailored campaigns.
Innovety formulated and executed a multi-channel digital strategy that combined search engine marketing, targeted social media advertising, and remarketing. A mobile-responsive landing page was developed to capture leads effectively, supported by clear calls-to-action and remarketing integrations to maximize conversion opportunities.
E-Z Wheels, an emerging player in the automotive sector, needed a reliable digital platform and a strong brand identity to effectively serve automotive buyers and sellers. The goal was to build a seamless platform that catered to user needs while creating a distinct, trustworthy brand that resonated with its audience. This initiative aimed to position E-Z Wheels as a go-to platform for automotive transactions, combining innovation with user-centric design.
Innovety designed and developed a fully functional, user-friendly platform optimized for buyers and sellers, integrating intuitive navigation and key operational features. A comprehensive branding strategy was also created, defining the company’s visual identity, values, and messaging to establish a consistent and compelling market presence.
Prestige Events engaged Innovety to design and execute a digital strategy to maximize awareness and attendance for their Supermarket Expo. The project aimed to generate high-quality leads, attract targeted attendees, and boost event participation through optimized digital campaigns and user-friendly landing pages.
Developed a multi-channel digital strategy with a strong focus on Facebook advertising to reach and engage target audience segments. Created mobile-responsive landing pages optimized for lead capture and designed clear calls-to-action to encourage event registration. Continuously monitored and optimized campaign performance to maximize reach, conversions, and attendance outcomes.
Innovety partnered with Logaina Hotel to revamp its digital presence, strengthen its brand image, and increase online bookings. The objective was to create a seamless customer journey, from discovery to booking, by improving the hotel’s website, developing a mobile-responsive landing page, and crafting a refreshed brand identity that resonates with its target audience.
Redesigned Logaina Hotel’s brand identity and visual content to reflect its unique value proposition. Revamped the website for a more intuitive, visually appealing, and mobile-friendly user experience. Developed a dedicated booking-focused landing page with clear calls-to-action and optimized pathways to guide visitors from interest to reservation, enhancing the overall digital experience.
Innovety partnered with Mabany to design and execute a targeted digital strategy aimed at generating high-quality sales leads for the Green 5 real estate project. The campaign’s primary goal was to attract and engage the right audience of prospective buyers, leveraging multi-channel outreach and optimized lead generation tools to drive conversions.
Developed a multi-channel digital strategy using Facebook ads, Google AdWords, and remarketing campaigns to maximize reach and engagement with potential buyers. Designed mobile-responsive landing pages optimized for lead generation and integrated with clear calls-to-action. Implemented lead nurturing techniques and remarketing strategies to re-engage interested prospects and improve conversion rates.
Nile University partnered with Innovety to design and execute a comprehensive digital marketing campaign aimed at increasing student admissions. The initiative focused on leveraging multi-platform outreach, targeted content creation, and optimized email strategies to engage prospective students and convert them into applicants.
Developed and launched multi-platform digital campaigns across Google Ads, social media, and Nile University’s owned channels. Designed tailored content and email marketing strategies to engage leads with relevant information and nurture them through the application process. Implemented daily performance monitoring and campaign optimization, including A/B testing, to maximize engagement and conversion rates.
Innovety partnered with Enigma Magazine to design and implement Enigmashopping.com, an E-Commerce platform that reflects Enigma’s brand and delivers a seamless online shopping experience. The project aimed to integrate a robust digital marketing ecosystem—including social media, content, and email strategies—to drive traffic, engage customers, and increase sales conversions.
Developed a fully functional E-Commerce platform optimized for mobile responsiveness, secure payments, and user-friendly navigation. Created and executed digital marketing campaigns across social media and email channels, aligning content with Enigma’s brand voice to boost engagement and customer loyalty. Implemented continuous platform management and performance optimization to support long-term growth.
Innovety partnered with Al Morshedy Market to design and implement a digital marketing activation strategy for the launch of its new store in 6th of October City. The initiative aimed to generate awareness, attract foot traffic, and establish a strong digital presence to support customer engagement and sales growth.
Developed a targeted digital marketing strategy leveraging social media, SEO, and paid campaigns to maximize awareness of the store launch. Created engaging content—including promotional videos, store tours, and customer-focused campaigns—to build anticipation and drive in-store visits. Monitored campaign performance in real-time, optimizing ads and content to ensure the highest return on investment.
Innovety partnered with the Thomson Reuters Foundation to design and implement a comprehensive digital marketing strategy for Aswat Masriya. The project aimed to increase the platform’s visibility, grow its audience, and develop a sustainable business plan to secure future funding and ensure long-term viability.
Designed and executed a multi-faceted digital marketing strategy focusing on SEO, social media optimization, and content marketing to expand Aswat Masriya’s reach. Developed a sustainable business plan with revenue generation models and partnership opportunities to attract funding. Delivered hands-on training to equip the Aswat Masriya team with the tools needed to manage and grow their digital presence independently.
Innovety partnered with Checkmate to design and execute a digital strategy aimed at increasing brand visibility and generating qualified leads. The project focused on leveraging multi-channel digital campaigns, creating high-converting landing pages, and using engaging content to drive awareness and customer acquisition.
Developed a multi-channel digital marketing strategy across Facebook, Google AdWords, LinkedIn, and YouTube, incorporating remarketing to maximize conversions. Designed mobile-responsive landing pages optimized for lead generation and produced an infographic video to communicate Checkmate’s value proposition through visual storytelling.
Under the European Bank for Reconstruction and Development (EBRD) initiative, Innovety partnered with Nile Scan to enhance their digital presence and patient acquisition efforts. The project aimed to increase visibility among potential patients, improve online engagement, and create a scalable digital marketing strategy to support long-term growth in the healthcare sector.
Designed a comprehensive digital strategy focusing on SEO, content creation, and social media optimization to boost online reach. Developed targeted patient acquisition campaigns and delivered training to Nile Scan’s team on digital engagement tactics for improving patient retention and loyalty.
Under the European Bank for Reconstruction and Development (EBRD) program, Innovety supported Royal Herbs in enhancing their digital presence and expanding their reach in the herbal products market. The initiative aimed to strengthen brand positioning, improve customer engagement, and build internal capacity to sustain long-term digital marketing efforts.
Developed a comprehensive digital marketing strategy incorporating SEO, content creation, and targeted online advertising campaigns to reach Royal Herbs’ key audiences. Designed and delivered training workshops to upskill their marketing team, enabling them to manage and optimize digital campaigns effectively.
As part of an EBRD program, Innovety helped women-owned and women-managed MSMEs in Egypt boost their digital presence, customer reach, and sales growth. The project aimed to empower participants with tailored strategies in online marketing, brand visibility, and reputation management.
We trained 50+ women-led businesses on SEO, Google Ads, Analytics, e-commerce, and social media marketing. Through hands-on workshops and coaching, each SME received a custom digital marketing strategy, enabling them to manage their online presence and drive sustainable growth.
American Furniture partnered with Innovety to strengthen its digital presence and boost customer engagement by leveraging consumer psychology in marketing. The objective was to design a data-driven digital strategy that enhances brand visibility, increases sales conversions, and equips the internal team with the tools to maintain long-term digital growth.
Developed a comprehensive digital strategy focusing on SEO optimization, content creation, and targeted online advertising, supported by insights from consumer psychology to drive engagement and conversion. The program also included hands-on coaching for the marketing team, enabling them to apply these strategies effectively and sustain performance improvements.
As part of EBRD’s support for startups, Innovety developed a digital marketing program for Sindbad, an online booking platform, to increase its online bookings and strengthen its brand reputation. The project aimed to enhance Sindbad’s digital marketing strategy, improve its standing on platforms like TripAdvisor, and build the internal team’s capacity to sustain digital growth.
Innovety enhanced Sindbad’s online booking platform to boost conversions and scalability, implemented social media and reputation strategies to improve TripAdvisor ratings, and equipped the internal team with practical skills in SEO, content, and targeted ads to manage digital campaigns and drive customer acquisition.
Innovety contributed to the WEFI e-commerce for women entrepreneurs project in Egypt, tackling barriers that limit women-led SMEs’ access to markets and networks. The initiative focused on training a cohort of female e-commerce advisors to support 200 SMEs in expanding their reach, navigating virtual marketplaces, and enhancing digital sales capabilities.
We conducted market analysis to identify e-commerce gaps, then trained 20 national female e-commerce advisors. Tailored support plans and advisory services guided 200 SMEs in strengthening online presence, optimizing virtual marketplace use, and unlocking new growth opportunities.
In collaboration with UNIDO, UN Women, NCW, MoTI, and MSMEDA, this project boosted the economic participation of 100 women entrepreneurs in Egypt. Focusing on sectors like palm dates, MAPs, handicrafts, and ICT across six governorates, it aimed to overcome gender-specific barriers, expand market access, and strengthen competitiveness.
We delivered tailored market access and marketing strategies, supported by one-to-one coaching, profiling, and documentation. Innovety prepared participants for exhibitions, facilitated matchmaking, and helped women develop 6- and 12-month marketing plans, while training cluster leaders to ensure scale-up and sustainability.
Funded by the Khalifa Fund, this program strengthened the digital capabilities of 22 MSMEs in the UAE to accelerate their entry into e-commerce. It equipped participants with practical knowledge in marketing intelligence, business planning, logistics, operations, platform building, and digital marketing, enabling them to confidently create, manage, and scale their online businesses.
We designed a comprehensive program beginning with a 5-day intensive training on e-commerce concepts, self-assessment, and planning. Ten MSMEs advanced to hands-on onboarding with zVendo to launch fully functional stores, while 40 one-to-one coaching sessions supported store setup, digital marketing, and scalable growth strategies.
Baseera, Egypt’s leading center for public opinion research, needed a robust digital strategy to expand its online presence, improve stakeholder engagement, and streamline data collection. The goal was to enhance the visibility of its research outputs, engage policymakers, academics, and the public more effectively, and modernize data collection through digital platforms.
Conducted a full audit of Baseera’s existing digital presence and benchmarked against best practices in research dissemination. Developed a comprehensive digital strategy and content roadmap focused on multi-channel outreach through social media, newsletters, and media collaborations. Introduced enhanced data collection tools such as online surveys and mobile engagement solutions to improve the efficiency and quality of feedback.
Savoy Sharm El Sheikh sought to enhance its digital presence and attract more foreign travelers by increasing online bookings. The goal was to build the internal capacity of its cross-departmental team, enabling them to design and execute impactful digital marketing campaigns that drive sustainable revenue growth.
Delivered an intensive three-day training to 26 staff members across marketing, sales, management, and customer service. Supported the development of a comprehensive digital marketing campaign focused on targeting foreign travelers, improving online visibility, and converting digital traffic into bookings. Provided post-training support to monitor campaign performance and refine strategies for long-term success.
The American University in Cairo (AUC) sought to increase awareness, visibility, and enrollment in its continuing education programs by reaching professionals and potential learners. The campaign aimed to generate high-quality leads through a targeted digital marketing strategy that would drive traffic to AUC’s website and build a strong enrollment pipeline.
Developed and implemented a comprehensive multi-channel digital marketing campaign, including social media advertising, search engine marketing (SEM), and display ads. Created customized landing pages and lead capture mechanisms to convert traffic into actionable leads. Continuously monitored and optimized the campaign’s performance to ensure maximum engagement and conversion rates.
