Innovety
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Corporate

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  • Service Categories
  • Innovation Strategy
  • Corporate
Our Services
  • Innovation Strategy
  • Green Strategy
  • AI Strategy
  • Technology & IP Management
  • Socioeconomic Development

Why this matters

Markets are evolving faster than most companies can adapt, making it challenging to introduce new business models, products, and services. Without the right systems to identify opportunities and scale them profitably, these initiatives risk becoming costly experiments instead of sustainable growth engines.

We help corporates:

  • Increase innovation ROI by focusing on the right opportunities.
  • Accelerate time-to-market for products and services.
  • Build internal capability so teams innovate consistently, not occasionally.

 

What we do

We deliver corporate innovation strategies that are built for both quick wins and long-term sustainability.

  • Innovation Readiness Assessment (Organizational & Individual): Diagnose culture, processes, and capabilities to identify gaps and opportunities.
  • Innovation Capacity Building: Design and deliver training programs that equip teams with design thinking, agile, and commercialization skills.
  • Product & Service Innovation: Identify, design, and scale market-ready offerings with high growth potential.
  • Corporate Incubation & Acceleration: Build programs to nurture and scale external innovations in alignment with corporate needs.
  • Innovation Certification: Institutionalize innovation with recognized certification.

 

Our approach

  1. Assess your innovation maturity
    We evaluate current capabilities at both organizational and individual levels to understand your starting point and uncover gaps.
  2. Build internal capabilities
    We equip your people with the skills, tools, and systems they need to innovate effectively across all levels of the business.
  3. Generate breakthrough opportunities
    Using a combination of proven tools and methodologies, we generate hundreds of ideas for new products, services, and business models tailored to your market.
  4. Prioritize and plan for execution
    We prioritize innovations based on impact and feasibility, then create a clear action plan and roadmap with timelines, KPIs, and ownership to ensure successful execution.

 

The impact

  • Clarity on your innovation readiness, market position in reference to competitors and the steps needed to level up.
  • A prioritized innovation portfolio with high-potential initiatives.
  • Internal innovation management system and organizational structure that promote innovation.
  • A culture of execution where innovation is part of the business DNA.
  • Improved ROI on innovation and technology investments.
  • Revenue growth from new offerings and improved business models.
Turn the page. See the change.

Our Impact in Action

Tatweer Misr Innovation Competitions: Driving Sustainable Innovation in Real Estate

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Tatweer Misr aimed to position itself as an innovation leader while advancing Egypt’s sustainable development agenda. The program fostered open innovation in the real estate sector, empowered youth, and encouraged cross-sector collaboration. Focused on several SDGs it challenged startups and academic communities to create solutions for sustainable cities, climate action, land preservation, and industry innovation.

Our Approach

Delivered a national innovation challenge attracting 700+ applicants annually through targeted outreach to ministries, universities, incubators, and associations. Eye Opener events engaged over 100 teams, followed by bootcamps with one-on-one mentoring for 20+ teams. The program culminated in Pitch Night, where 10+ finalists showcased solutions, and 4 winners annually received tailored business development support to scale.

Our Impact
  • Generated 30–50 innovative concepts addressing sustainability and sector-specific challenges.
  • Accelerated the growth of 4 winning teams annually, equipping them with tailored strategies, mentorship, and business development tools to scale their solutions.
  • Forged lasting collaborations between startups, academia, and industry, creating a pipeline for scalable, cross-sector sustainability initiatives.
  • Positioned Tatweer Misr as a thought leader in innovation, aligning corporate strategy with national and global sustainability priorities.

Raya FutureTECH: Accelerating Startups for Market Readiness

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Through its partnership with Raya FutureTECH, GIZ aims to boost Egypt’s innovation ecosystem by supporting early- and growth-stage startups via thematic hackathons and acceleration cycles. The goal is to increase startups’ market success, investment readiness, and job creation while strengthening Raya’s business value chains through innovation.

Our Approach

Innovety led program planning, M&E tool development, and the design and implementation of both hackathons and acceleration cycles. This included outreach, capacity-building, mentoring, and ecosystem events tailored to tech innovators and startups across development stages.

Our Impact
  • Accelerated 30 early- and growth-stage startups through structured cycles, combining targeted workshops, mentorship, networking, and demo days to enhance market success and investment readiness.
  • Engaged 120+ innovators through thematic hackathons, fostering solution development aligned with Raya’s business value chains and Egypt’s innovation priorities.
  • Designed and executed a comprehensive communication and outreach strategy, strengthening program visibility and ecosystem engagement.

Smart Villages: Revitalizing Growth through Innovation Mapping

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Smart Villages Institute partnered with Innovety to revamp outdated offerings and identify new growth opportunities through an innovation sprint. The aim was to develop profitable, market-ready business concepts and reposition the institute as a leader in digital services.

Our Approach

Innovety facilitated an intensive workshop combining strategy, ideation, and opportunity mapping. The sessions guided stakeholders in revitalizing existing products, identifying untapped markets, and structuring high-potential business concepts supported by profitability projections.

Our Impact
  • Developed profitable, market-ready business concepts positioned to drive Smart Villages Institute’s growth.
  • Revamped the product portfolio with actionable strategies to enhance competitiveness and market relevance.
  • Delivered a comprehensive opportunity mapping report with profitability analyses to guide future investments.

Building Innovation Culture Across Operations

  • Services: Innovation Strategy, Corporate
  • Location: Egypt, Yemen
The Context

HSA Group launched the “Building the Innovation Culture” program to institutionalize innovation capabilities across its operations in Yemen and Egypt. The initiative aimed to foster an innovation-driven mindset, align leadership on innovation strategy, and empower teams to turn ideas into actionable business opportunities.

Our Approach

Innovety delivered hands-on workshops in Yemen and Cairo, focusing on innovation fundamentals, strategic alignment, and opportunity generation. Teams applied the business opportunity generation tools and explored relevant trends to develop concepts. The program also supported the design of HSA’s internal platform “نبتكر للنمو” and guided teams in shaping viable business ideas.

Our Impact

• Equipped cross-functional teams with tools and methodologies to generate over 30 innovation concepts across cohorts.
• Enabled institutional ownership of innovation through the launch of a customized internal idea platform.
• Advanced innovation maturity across HSA Group by embedding strategy-aligned practices and internal facilitation capabilities.

A-Venture: Enhancing Accelerator Capacity to Support Innovation

  • Services: Innovation Strategy, Corporate, Non for Profits
  • Location: Algeria
The Context

UNDP engaged Innovety to strengthen A‑Venture, an Algerian accelerator, by identifying gaps in its operations and enhancing its capacity to support startups. The project aimed to conduct a full needs assessment, develop and deliver tailored training on business planning and monitoring & evaluation, and build A‑Venture’s ability to better guide entrepreneurs.

Our Approach

Conducted primary and secondary research to assess A‑Venture’s operational and programmatic gaps, then designed a customized training plan addressing these needs. Innovety developed practical training materials using the Mission Model Canvas and M&E techniques, delivered hands‑on sessions to staff and startups, and measured learning outcomes through pre‑ and post‑training assessments.

Our Impact
  • Strengthened A‑Venture’s operational model by embedding structured business planning and monitoring & evaluation frameworks, enabling it to deliver higher‑quality support to Algerian startups.
  • Equipped A‑Venture’s team with actionable tools and tailored methodologies (including the Mission Model Canvas) to design, implement, and assess startup support programs effectively.
  • Informed A‑Venture’s future growth strategy through a comprehensive needs assessment, uncovering key gaps and opportunities for expanding its impact in Algeria’s startup ecosystem.

Developing Frugal Innovation for Egypt’s BoP Markets

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Giza Systems partnered with Innovety to tap into Egypt’s Bottom of the Pyramid (BoP) (largest but poorest socio‑economic group) market by developing frugal innovations—affordable, scalable solutions that leverage technology to improve the quality of life in underserved communities. The initiative supported Egypt’s 2030 Sustainable Development Strategy through inclusive, tech-driven business solutions.

Our Approach

Innovety conducted in-depth market research and tailored capacity-building workshops  focused on frugal innovation. The Giza Systems’ team was then guided in business opportunity generation to develop innovative, affordable, and impactful solutions using the company’s technologies in sectors such as energy, transport, and healthcare.

Our Impact
  • Generated 20+ innovative business concepts tailored to Egypt’s Base of the Pyramid (BoP) market, expanding opportunities for inclusive growth.
  • Equipped Giza Systems teams with practical capabilities in frugal innovation, embedding cost-effective, impact-driven practices across operations.
  • Delivered a comprehensive report combining market analysis with a clear roadmap for implementation and scaling.

Giza Systems: Driving Digital Transformation Across Sectors

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Giza Systems partnered with Innovety to build its internal innovation capacity and develop business concepts aligned with market needs. The goal was to empower teams to drive digital transformation and identify new opportunities across sectors such as energy, telecom, and industrial automation.

Our Approach

Innovety delivered targeted capacity-building workshops and used its business opportunity generation frameworks to guide teams in identifying, prioritizing, and developing scalable business models. The process embedded innovation thinking across departments and equipped leadership with tools for sustainable growth.

Our Impact
  • Developed scalable business models for high-potential concepts across energy, telecom, and industrial automation sectors.
  • Outlined priority growth opportunities through detailed business opportunity generation, aligning them with market needs.
  • Delivered a strategic innovation roadmap with actionable steps to drive digital transformation and sustainable growth.

Total: Fostering a Company-Wide Innovation Cu

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Following its acquisition of Shell Egypt, TOTAL sought to unify its workforce and promote a culture of innovation across the company. The goal was to ensure 100% of employees gained innovation awareness and over 25% received formal training. The initiative also aimed to foster collaboration, generate implementable business concepts, and integrate innovation into employee performance metrics.

Our Approach

Innovety conducted a readiness assessment and delivered hands-on innovation workshops during which mixed teams of TOTAL and former Shell employees co-developed new business ideas. Educational content was reinforced through an internal e-learning module, and visibility plans were developed for the top three concepts.

Our Impact
  • Generated 80+ new business concepts, expanding TOTAL’s pipeline of growth opportunities.
  • Developed 3 top business concepts with full feasibility plans, ready for executive consideration and implementation.
  • Integrated innovation awareness and performance tracking into HR systems through a custom e-learning module with quizzes, videos, and analytics.
  • Achieved an 89% knowledge retention rate among 70+ employees, fostering a unified, innovation-driven culture post-acquisition.

Valeo: Capturing Growth in Electric and Autonomous Mobility

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

VALEO partnered with Innovety to explore growth areas within the evolving automotive industry. The goal was to equip teams with innovation tools, identify future-facing business opportunities, and embed a sustainable internal innovation process.

Our Approach

Innovety conducted trend forecasting and delivered a business opportunity generation program, enabling VALEO teams to align with emerging markets such as electric mobility and autonomous vehicles. An innovation strategy was developed to prioritize and scale viable concepts.

Our Impact
  • Unlocked high-growth opportunities in electric and autonomous mobility, positioning VALEO to lead in next-generation automotive markets.
  • Empowered internal teams with innovation tools, enabling continuous identification and execution of market-shaping opportunities.
  • Accelerated VALEO’s ability to convert emerging trends into competitive advantages and long-term business growth.

El Araby: Expanding Product Portfolio through Innovation

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

El Araby, a leading manufacturer, sought to strengthen its teams’ capacity for innovative thinking and product design. The initiative aimed to help product teams uncover new opportunities and develop differentiated concepts that extend beyond the company’s traditional manufacturing lines, aligning with evolving market demands.

Our Approach

Innovety delivered a structured product innovation program, guiding teams through ideation, concept development, and redesign. Using proven methodologies and practical exercises, participants applied innovation principles, such as product merging, to create market-aligned concepts with stronger value propositions.

Our Impact
  • Generated 180+ new product concepts expanding El Araby’s portfolio.
  • Enabled teams to apply innovation principles for redesigning core product lines.
  • Positioned El Araby to introduce market‑differentiated products, boosting competitiveness.
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What Our Customers Feel About Our Services!

When our customers succeed, so do we!!

It’s been an excellent experience. Allianz team of consultants is a trusted partner; they took the necessary time to understand our operations and needs, which was essential for our providers and clients. They were professionals and made the right changes and adjustments to align project team with our culture and needs.
It’s been an excellent experience. Allianz team of consultants is a trusted partner; they took the necessary time to understand our operations and needs, which was essential for our providers and clients. They were professionals and made the right changes and adjustments to align project team with our culture and needs.
avatar-3
Dana Wade Sr
Optime Inc
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Ann John
Optime Inc
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      Innovation consulting in the MENA region and beyond. We identify your needs to help you innovate, grow, and stay ahead of the curve. 
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