In today’s economy, a strong digital presence is no longer optional — it’s the gateway to growth.
Yet many MSMEs and entrepreneurs struggle to adopt digital tools, build e-commerce channels, or leverage data effectively, leaving revenue opportunities untapped.
We help businesses embrace digital transformation so they can compete more effectively, grow faster, and reach customers anywhere.
We provide end-to-end digital transformation support for MSMEs and entrepreneurs:
Innovety supported the Onsi Sawiris Scholarship Program (OSSP) by designing and implementing a comprehensive digital strategy to boost awareness and applications. The program, which provides Egyptian youth with opportunities to pursue master’s degrees at top US universities, needed to expand its reach, engage eligible candidates through diverse channels, and increase the quality and volume of applications.
We executed a multi-channel digital campaign across Facebook, LinkedIn, YouTube, Google AdWords, and Instagram. Content formats included webinars, podcasts, videos, pre-application kits, and live Twitter chats to guide applicants throughout the process. Campaign performance was continuously optimized through tracking of KPIs such as impressions, clicks, application completions, and cost per acquisition.
To boost UNFPA’s visibility across the Arab States, Innovety partnered with UNFPA ASRO to map and analyze the social media presence of its regional and 15 country offices. The project aimed to identify strengths and gaps, design a 2023–2024 social media strategy, and equip teams with practical tools to strengthen outreach and engagement.
We conducted a comprehensive audit of UNFPA’s regional and country office platforms, developed a unified regional social media strategy, and created guides for ads management and performance monitoring. An online workshop was delivered to communications focal points across all 15 offices to ensure alignment and build capacity for effective rollout.
Egypt’s cultural products at CultNat suffered from limited visibility and poor promotion. Innovety partnered with CultNat to design a digital strategy that enhanced cultural engagement, built staff capacity in digital marketing and 3D visualization, and piloted campaigns to expand heritage outreach locally and globally.
We introduced a three-phase strategy (awareness, education, engagement), trained 35 staff in digital marketing and 25 in 3D visualization, and launched three pilot campaigns with coaching and shadowing to ensure sustainable adoption.
Aligned with the global “localization of aid” agenda, the Shabake Project empowered six Lebanese NGOs to lead crisis recovery efforts after the Syrian crisis, COVID-19, and the Beirut Port explosion. Innovety was tasked with building their digitalization skills to support MSMEs through a digital media strategy guidebook and hands-on training.
We created a step-by-step digital media guidebook for MSMEs and delivered a Training of Trainers to 20 NGO representatives. The program built their capacity to coach businesses on social media, e-commerce, content strategy, web analytics, and digital marketing, ensuring sustainable digital transformation support.
Under the European Bank for Reconstruction and Development (EBRD) program, Innovety supported women-owned and women-managed MSMEs in Egypt to strengthen their digital presence, improve brand visibility, and expand market share. The initiative aimed to equip participants with practical tools for digital marketing, e-commerce, and reputation management to help them drive growth and customer acquisition.
Delivered customized training on SEO, Google AdWords, Google Analytics, e-business commerce, and social media strategies. Designed client-specific digital marketing strategies for participating businesses, including Pandora, Royal Herbs, and BZNSCloud, with a focus on rebranding, digital content creation, and online reputation management. Conducted practical workshops and case studies to ensure participants could apply these strategies effectively.
Brands for Less, a leading retail brand, aimed to boost customer traffic to its stores while strengthening overall brand awareness. Innovety was engaged to design and implement a comprehensive digital strategy to drive in-store visits through targeted online campaigns, creating a cohesive digital presence that supported retail growth.
Innovety developed a multi-channel digital strategy combining search engine marketing, Facebook Ads, and remarketing to reach and re-engage target audiences. A mobile-responsive landing page was created with clear calls-to-action to encourage store visits, while campaigns were continuously monitored and optimized for maximum ROI and conversion.
Spade Consulting sought to strengthen the brand presence of Woodpecker and drive qualified sales leads through a structured digital approach. The goal was to increase awareness, optimize online visibility, and create a cohesive brand experience across digital channels. This initiative aimed to establish Woodpecker as a recognizable and trusted name in its market while boosting lead generation through tailored campaigns.
Innovety formulated and executed a multi-channel digital strategy that combined search engine marketing, targeted social media advertising, and remarketing. A mobile-responsive landing page was developed to capture leads effectively, supported by clear calls-to-action and remarketing integrations to maximize conversion opportunities.
E-Z Wheels, an emerging player in the automotive sector, needed a reliable digital platform and a strong brand identity to effectively serve automotive buyers and sellers. The goal was to build a seamless platform that catered to user needs while creating a distinct, trustworthy brand that resonated with its audience. This initiative aimed to position E-Z Wheels as a go-to platform for automotive transactions, combining innovation with user-centric design.
Innovety designed and developed a fully functional, user-friendly platform optimized for buyers and sellers, integrating intuitive navigation and key operational features. A comprehensive branding strategy was also created, defining the company’s visual identity, values, and messaging to establish a consistent and compelling market presence.
Prestige Events engaged Innovety to design and execute a digital strategy to maximize awareness and attendance for their Supermarket Expo. The project aimed to generate high-quality leads, attract targeted attendees, and boost event participation through optimized digital campaigns and user-friendly landing pages.
Developed a multi-channel digital strategy with a strong focus on Facebook advertising to reach and engage target audience segments. Created mobile-responsive landing pages optimized for lead capture and designed clear calls-to-action to encourage event registration. Continuously monitored and optimized campaign performance to maximize reach, conversions, and attendance outcomes.
Innovety partnered with Logaina Hotel to revamp its digital presence, strengthen its brand image, and increase online bookings. The objective was to create a seamless customer journey, from discovery to booking, by improving the hotel’s website, developing a mobile-responsive landing page, and crafting a refreshed brand identity that resonates with its target audience.
Redesigned Logaina Hotel’s brand identity and visual content to reflect its unique value proposition. Revamped the website for a more intuitive, visually appealing, and mobile-friendly user experience. Developed a dedicated booking-focused landing page with clear calls-to-action and optimized pathways to guide visitors from interest to reservation, enhancing the overall digital experience.
