In today’s economy, a strong digital presence is no longer optional — it’s the gateway to growth.
Yet many MSMEs and entrepreneurs struggle to adopt digital tools, build e-commerce channels, or leverage data effectively, leaving revenue opportunities untapped.
We help businesses embrace digital transformation so they can compete more effectively, grow faster, and reach customers anywhere.
We provide end-to-end digital transformation support for MSMEs and entrepreneurs:
Innovety partnered with Mabany to design and execute a targeted digital strategy aimed at generating high-quality sales leads for the Green 5 real estate project. The campaign’s primary goal was to attract and engage the right audience of prospective buyers, leveraging multi-channel outreach and optimized lead generation tools to drive conversions.
Developed a multi-channel digital strategy using Facebook ads, Google AdWords, and remarketing campaigns to maximize reach and engagement with potential buyers. Designed mobile-responsive landing pages optimized for lead generation and integrated with clear calls-to-action. Implemented lead nurturing techniques and remarketing strategies to re-engage interested prospects and improve conversion rates.
Nile University partnered with Innovety to design and execute a comprehensive digital marketing campaign aimed at increasing student admissions. The initiative focused on leveraging multi-platform outreach, targeted content creation, and optimized email strategies to engage prospective students and convert them into applicants.
Developed and launched multi-platform digital campaigns across Google Ads, social media, and Nile University’s owned channels. Designed tailored content and email marketing strategies to engage leads with relevant information and nurture them through the application process. Implemented daily performance monitoring and campaign optimization, including A/B testing, to maximize engagement and conversion rates.
Innovety partnered with Enigma Magazine to design and implement Enigmashopping.com, an E-Commerce platform that reflects Enigma’s brand and delivers a seamless online shopping experience. The project aimed to integrate a robust digital marketing ecosystem—including social media, content, and email strategies—to drive traffic, engage customers, and increase sales conversions.
Developed a fully functional E-Commerce platform optimized for mobile responsiveness, secure payments, and user-friendly navigation. Created and executed digital marketing campaigns across social media and email channels, aligning content with Enigma’s brand voice to boost engagement and customer loyalty. Implemented continuous platform management and performance optimization to support long-term growth.
Innovety partnered with Al Morshedy Market to design and implement a digital marketing activation strategy for the launch of its new store in 6th of October City. The initiative aimed to generate awareness, attract foot traffic, and establish a strong digital presence to support customer engagement and sales growth.
Developed a targeted digital marketing strategy leveraging social media, SEO, and paid campaigns to maximize awareness of the store launch. Created engaging content—including promotional videos, store tours, and customer-focused campaigns—to build anticipation and drive in-store visits. Monitored campaign performance in real-time, optimizing ads and content to ensure the highest return on investment.
Innovety partnered with the Thomson Reuters Foundation to design and implement a comprehensive digital marketing strategy for Aswat Masriya. The project aimed to increase the platform’s visibility, grow its audience, and develop a sustainable business plan to secure future funding and ensure long-term viability.
Designed and executed a multi-faceted digital marketing strategy focusing on SEO, social media optimization, and content marketing to expand Aswat Masriya’s reach. Developed a sustainable business plan with revenue generation models and partnership opportunities to attract funding. Delivered hands-on training to equip the Aswat Masriya team with the tools needed to manage and grow their digital presence independently.
Innovety partnered with Checkmate to design and execute a digital strategy aimed at increasing brand visibility and generating qualified leads. The project focused on leveraging multi-channel digital campaigns, creating high-converting landing pages, and using engaging content to drive awareness and customer acquisition.
Developed a multi-channel digital marketing strategy across Facebook, Google AdWords, LinkedIn, and YouTube, incorporating remarketing to maximize conversions. Designed mobile-responsive landing pages optimized for lead generation and produced an infographic video to communicate Checkmate’s value proposition through visual storytelling.
Under the European Bank for Reconstruction and Development (EBRD) initiative, Innovety partnered with Nile Scan to enhance their digital presence and patient acquisition efforts. The project aimed to increase visibility among potential patients, improve online engagement, and create a scalable digital marketing strategy to support long-term growth in the healthcare sector.
Designed a comprehensive digital strategy focusing on SEO, content creation, and social media optimization to boost online reach. Developed targeted patient acquisition campaigns and delivered training to Nile Scan’s team on digital engagement tactics for improving patient retention and loyalty.
Under the European Bank for Reconstruction and Development (EBRD) program, Innovety supported Royal Herbs in enhancing their digital presence and expanding their reach in the herbal products market. The initiative aimed to strengthen brand positioning, improve customer engagement, and build internal capacity to sustain long-term digital marketing efforts.
Developed a comprehensive digital marketing strategy incorporating SEO, content creation, and targeted online advertising campaigns to reach Royal Herbs’ key audiences. Designed and delivered training workshops to upskill their marketing team, enabling them to manage and optimize digital campaigns effectively.
As part of an EBRD program, Innovety helped women-owned and women-managed MSMEs in Egypt boost their digital presence, customer reach, and sales growth. The project aimed to empower participants with tailored strategies in online marketing, brand visibility, and reputation management.
We trained 50+ women-led businesses on SEO, Google Ads, Analytics, e-commerce, and social media marketing. Through hands-on workshops and coaching, each SME received a custom digital marketing strategy, enabling them to manage their online presence and drive sustainable growth.
American Furniture partnered with Innovety to strengthen its digital presence and boost customer engagement by leveraging consumer psychology in marketing. The objective was to design a data-driven digital strategy that enhances brand visibility, increases sales conversions, and equips the internal team with the tools to maintain long-term digital growth.
Developed a comprehensive digital strategy focusing on SEO optimization, content creation, and targeted online advertising, supported by insights from consumer psychology to drive engagement and conversion. The program also included hands-on coaching for the marketing team, enabling them to apply these strategies effectively and sustain performance improvements.
