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Innovation Strategy

  • Home
  • Service Categories
  • Innovation Strategy
  • Page 3
Our Capabilities
  • Innovation Strategy
  • Green Strategy
  • AI Strategy
  • Technology & IP Management
  • Socioeconomic Development

At Innovety, we equip organizations with the strategies, tools, and capabilities to lead, not follow.

We map entire ecosystems to give governments a clear view of where to grow and how to attract investment. We redesign business models and innovation processes that enable corporates to launch scalable offerings and generate sustainable revenue. For nonprofits, we develop financial sustainability plans that expand impact well beyond donor funding.

This isn’t abstract strategy. It’s about delivering measurable outcomes:

  • Revenue growth for corporates.
  • Capital attraction, industrial growth, and job creation for governments.
  • Financial self-sufficiency and amplified mission impact for nonprofits.

 

Our innovation consulting process

What is innovation strategy consulting?

Innovation strategy consulting helps organizations develop and implement systematic approaches to innovation that drive growth, competitive advantage, and long-term success.

How do you measure innovation consulting ROI?

We track metrics like revenue from new offerings, time-to-market improvements, innovation project success rates, and competitive positioning gains, among many more.

What makes your innovation consulting approach different?

Our methodology combines ecosystem mapping, business model redesign, and capability building with proven innovation frameworks and measurable outcomes.

Turning Challenges into Opportunities for Growth.

Our Innovation Strategy Offerings

National

Build knowledge & innovation ecosystems that attract investment, grow industries, and create jobs turning national visions into economic realities through strategic innovation planning.
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Corporate

Redesign business models, boost innovation ROI, and scale new offerings that drive revenue and secure your competitive edge.
read more

Non for Profits

Non-for-profit Innovation Build self-sustaining business models that reduce donor funding dependency and scale your mission impact sustainably.
read more
Turn the page. See the change.

Our Impact in Action

Developing Frugal Innovation for Egypt’s BoP Markets

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Giza Systems partnered with Innovety to tap into Egypt’s Bottom of the Pyramid (BoP) (largest but poorest socio‑economic group) market by developing frugal innovations—affordable, scalable solutions that leverage technology to improve the quality of life in underserved communities. The initiative supported Egypt’s 2030 Sustainable Development Strategy through inclusive, tech-driven business solutions.

Our Approach

Innovety conducted in-depth market research and tailored capacity-building workshops  focused on frugal innovation. The Giza Systems’ team was then guided in business opportunity generation to develop innovative, affordable, and impactful solutions using the company’s technologies in sectors such as energy, transport, and healthcare.

Our Impact
  • Generated 20+ innovative business concepts tailored to Egypt’s Base of the Pyramid (BoP) market, expanding opportunities for inclusive growth.
  • Equipped Giza Systems teams with practical capabilities in frugal innovation, embedding cost-effective, impact-driven practices across operations.
  • Delivered a comprehensive report combining market analysis with a clear roadmap for implementation and scaling.

Giza Systems: Driving Digital Transformation Across Sectors

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Giza Systems partnered with Innovety to build its internal innovation capacity and develop business concepts aligned with market needs. The goal was to empower teams to drive digital transformation and identify new opportunities across sectors such as energy, telecom, and industrial automation.

Our Approach

Innovety delivered targeted capacity-building workshops and used its business opportunity generation frameworks to guide teams in identifying, prioritizing, and developing scalable business models. The process embedded innovation thinking across departments and equipped leadership with tools for sustainable growth.

Our Impact
  • Developed scalable business models for high-potential concepts across energy, telecom, and industrial automation sectors.
  • Outlined priority growth opportunities through detailed business opportunity generation, aligning them with market needs.
  • Delivered a strategic innovation roadmap with actionable steps to drive digital transformation and sustainable growth.

Total: Fostering a Company-Wide Innovation Cu

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Following its acquisition of Shell Egypt, TOTAL sought to unify its workforce and promote a culture of innovation across the company. The goal was to ensure 100% of employees gained innovation awareness and over 25% received formal training. The initiative also aimed to foster collaboration, generate implementable business concepts, and integrate innovation into employee performance metrics.

Our Approach

Innovety conducted a readiness assessment and delivered hands-on innovation workshops during which mixed teams of TOTAL and former Shell employees co-developed new business ideas. Educational content was reinforced through an internal e-learning module, and visibility plans were developed for the top three concepts.

Our Impact
  • Generated 80+ new business concepts, expanding TOTAL’s pipeline of growth opportunities.
  • Developed 3 top business concepts with full feasibility plans, ready for executive consideration and implementation.
  • Integrated innovation awareness and performance tracking into HR systems through a custom e-learning module with quizzes, videos, and analytics.
  • Achieved an 89% knowledge retention rate among 70+ employees, fostering a unified, innovation-driven culture post-acquisition.

Valeo: Capturing Growth in Electric and Autonomous Mobility

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

VALEO partnered with Innovety to explore growth areas within the evolving automotive industry. The goal was to equip teams with innovation tools, identify future-facing business opportunities, and embed a sustainable internal innovation process.

Our Approach

Innovety conducted trend forecasting and delivered a business opportunity generation program, enabling VALEO teams to align with emerging markets such as electric mobility and autonomous vehicles. An innovation strategy was developed to prioritize and scale viable concepts.

Our Impact
  • Unlocked high-growth opportunities in electric and autonomous mobility, positioning VALEO to lead in next-generation automotive markets.
  • Empowered internal teams with innovation tools, enabling continuous identification and execution of market-shaping opportunities.
  • Accelerated VALEO’s ability to convert emerging trends into competitive advantages and long-term business growth.

El Araby: Expanding Product Portfolio through Innovation

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

El Araby, a leading manufacturer, sought to strengthen its teams’ capacity for innovative thinking and product design. The initiative aimed to help product teams uncover new opportunities and develop differentiated concepts that extend beyond the company’s traditional manufacturing lines, aligning with evolving market demands.

Our Approach

Innovety delivered a structured product innovation program, guiding teams through ideation, concept development, and redesign. Using proven methodologies and practical exercises, participants applied innovation principles, such as product merging, to create market-aligned concepts with stronger value propositions.

Our Impact
  • Generated 180+ new product concepts expanding El Araby’s portfolio.
  • Enabled teams to apply innovation principles for redesigning core product lines.
  • Positioned El Araby to introduce market‑differentiated products, boosting competitiveness.

TE Data: Unlocking Opportunities in Digital Services

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

In partnership with TE Data, Innovety launched a corporate innovation program to uncover new opportunities in the fast-evolving telecommunications and digital services landscape. The initiative aimed to equip internal teams with innovation tools, align strategy with future trends, and build a scalable internal innovation process.

Our Approach

Innovety conducted in-depth trends analysis and delivered a business opportunity generation program, empowering TE Data teams to explore emerging technologies such as 5G, IoT, cloud computing, and digital customer experience. A strategic roadmap was developed to translate identified opportunities into actionable business models.

Our Impact
  • Unlocked new growth opportunities, enabling TE Data to capitalize on emerging technologies like 5G, IoT, and cloud services.
  • Provided internal teams with innovation capabilities, fostering a culture of proactive opportunity exploration.
  • Delivered a strategic innovation roadmap, providing clear pathways for implementing prioritized business opportunities and driving long-term competitiveness.

ExxonMobil: Strengthening Innovation in LNG and Gas Value Chains

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Innovety collaborated with ExxonMobil Egypt to enhance internal innovation capabilities and explore growth opportunities across the LNG and gas value chain. The program aimed to assess organizational readiness, identify high-impact innovation areas, and equip teams with tools to build a pipeline of viable business concepts aligned with global energy trends.

Our Approach

Innovety conducted a detailed analysis of the LNG and gas value chain, identifying innovation levers across upstream and downstream operations. A business opportunity generation process was implemented through capacity-building workshops to prioritize digital transformation, operational efficiency, and sustainability-driven opportunities.

Our Impact
  • Conducted a comprehensive value chain analysis, uncovering high-impact innovation opportunities across the LNG and gas sectors.
  • Generated strategic opportunity maps to guide growth initiatives in digital transformation, operational efficiency, and sustainability.
  • Delivered an actionable innovation strategy roadmap, enabling ExxonMobil to implement prioritized opportunities aligned with global energy trends.

SANOFI AVENTIS: Strengthening Sales Through Strategic Innovation

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Innovety partnered with SANOFI AVENTIS to deliver a targeted corporate innovation program focused on strengthening the strategic and financial capabilities of its sales force. The program aimed to equip sales representatives with practical tools in business modeling and financial planning, enabling them to create more effective sales strategies and contribute to sustained business growth.

Our Approach

Innovety conducted interactive training workshops designed to build the sales team’s capacity in strategic business modeling, financial forecasting, and innovative sales planning. Participants were guided in developing customized sales plans, integrating profitability analysis and ROI calculations to enhance their ability to make data-driven, market-aligned decisions.

Our Impact
  • Designed strategic business models and sales plans tailored to specific territories and product lines, improving market responsiveness.
  • Introduced financial planning frameworks for accurate revenue forecasting and cost management, strengthening data-driven decision-making.
  • Equipped the sales force with tools to continuously innovate sales performance, driving sustainable business growth.

Link Development: Innovation Management Capacity-Building and Tech-Investment Aligning

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Innovety partnered with Link Development to design and deliver a specialized capacity-building program focused on the Management of Technological Innovation for project managers. The initiative aimed to equip participants with practical tools to lead innovation, align tech investments with business strategy, and foster a results-oriented innovation culture.

Our Approach

The program combined training in innovation strategy and organizational design with practical tools for managing the full innovation lifecycle. Innovety supported project managers in structuring innovation processes, defining KPIs, and creating reward systems to sustain momentum. The course emphasized real-world application tailored to Link Development’s operational context.

Our Impact
  • Developed a customized innovation management framework, enabling project teams to align technological innovation with business strategy.
  • Equipped managers with practical tools to structure teams, define KPIs, and track innovation outcomes effectively.
  • Implemented techniques to incentivize innovation, fostering a sustainable, high-performance innovation culture within the organization.

SIEMENS: Growth Opportunity Mapping, Innovation Management

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Siemens collaborated with Innovety to identify new growth areas and strengthen its innovation capabilities through a hands-on strategy workshop. The initiative aimed to define actionable business opportunities and build internal capacity in innovation management, enabling the team to implement new ideas aligned with the company’s strategic direction.

Our Approach

Innovety delivered an intensive workshop focused on innovation management principles, introducing its business opportunity generation as a practical tool for ideation. Through guided exercises, the Siemens team generated and prioritized actionable business concepts, aligning them with market potential and internal capabilities. The session culminated in a refined growth strategy ready for immediate execution.

Our Impact
  • Identified and prioritized high-potential growth opportunities aligned with Siemens’ strategic direction.
  • Embedded innovation management capabilities, enabling teams to systematically generate and evaluate future business concepts.
  • Delivered a refined, market-aligned growth strategy, accelerating execution and strengthening competitive positioning.
What Our Partners Feel About Our Services

“Lebanon Innovate has given the Lebanese ecosystem the structure it long needed. Innovety designed and developed the strategy of three sectoral Knowledge and Innovation Communities (KIC s) in agrifood, healthcare, and ICT whereby 100+ stakeholders from the public and private sectors collaborated. Innovety also restructured Lebanon’s national program (LIRA) for supporting university researchers to commercialize their research. In addition, Innovety developed the operational and business model for Lebanon’s Innovation Resource Platform (IRP) which stands as a one stop destination to inspire, educate and connect researchers and innovators across Lebanon. Finally, Innovety built the IP policies and commercialization roadmaps for 8 universities inclusive of Technology Transfer Offices (TTOs), while developing a national body of knowledge to guide research and commercialization practices. For the first time, universities and industries share a unified path to innovation, making Lebanon’s system stronger and more connected.”
Partnering with Innovety was a positive success story in a strategic project in the UAE. As a team, we were able to support the integration of innovation and entrepreneurship in the national education system. The team interacted with a large number of schools and higher education institutions, benchmarked practices in leading countries, and contributed in generating impactful conclusions and recommendations to critical policies, based on a recognized national education framework driving innovation at scale.
Lebanon’s agri-food sector faced mounting challenges—from economic difficulties due to the global COVID-19 pandemic, to weak linkages between firms, research, and international markets. Innovety helped us turn this into an opportunity by developing thefive-year Strategy and Operations Plan (S&OP) for the agri-food cluster (QOOT). Their structured process included assessing 30+ global clusters, consulting 20+ member businesses, and running roundtables with our board. The outcome was a clear roadmap with export development programs, an innovation repository, and a Lebanese Seal of Authenticity — positioning QOOT as Lebanon’s leading agri-food innovation cluster.
Egypt’s industrial sector needed a national framework to connect research, industry, and government to boost competitiveness. Innovety played a vital role in shaping the Industrial Innovation Action Plan, mapping the innovation landscape, engaging over 20 stakeholders, and delivering policy recommendations. The final plan provided six priority manufacturing sub-sectors with Industry 4.0 pathways, four new collaboration models linking companies and universities, and legislative reforms to support R&D, IP protection and commercialization. This work laid the foundation for Egypt’s industrial sector to innovate and grow with global standards.
Ramy Boujawdeh
Chief Operationg Officer at Berytech
Cesar Moukarzel
Partner at Sia Partners
Ramy Boujawdeh
Chief Operationg Officer at Berytech
Mohamed Ezzat
Innovation Advisor, GIZ
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    Company

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      Innovation consulting in the MENA region and beyond. We identify your needs to help you innovate, grow, and stay ahead of the curve. 
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