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Innovation Strategy

  • Home
  • Service Categories
  • Innovation Strategy
  • Page 4
Our Capabilities
  • Innovation Strategy
  • Green Strategy
  • AI Strategy
  • Technology & IP Management
  • Socioeconomic Development

At Innovety, we equip organizations with the strategies, tools, and capabilities to lead, not follow.

We map entire ecosystems to give governments a clear view of where to grow and how to attract investment. We redesign business models and innovation processes that enable corporates to launch scalable offerings and generate sustainable revenue. For nonprofits, we develop financial sustainability plans that expand impact well beyond donor funding.

This isn’t abstract strategy. It’s about delivering measurable outcomes:

  • Revenue growth for corporates.
  • Capital attraction, industrial growth, and job creation for governments.
  • Financial self-sufficiency and amplified mission impact for nonprofits.

 

Our innovation consulting process

What is innovation strategy consulting?

Innovation strategy consulting helps organizations develop and implement systematic approaches to innovation that drive growth, competitive advantage, and long-term success.

How do you measure innovation consulting ROI?

We track metrics like revenue from new offerings, time-to-market improvements, innovation project success rates, and competitive positioning gains, among many more.

What makes your innovation consulting approach different?

Our methodology combines ecosystem mapping, business model redesign, and capability building with proven innovation frameworks and measurable outcomes.

Turning Challenges into Opportunities for Growth.

Our Innovation Strategy Offerings

National

Build knowledge & innovation ecosystems that attract investment, grow industries, and create jobs turning national visions into economic realities through strategic innovation planning.
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Corporate

Redesign business models, boost innovation ROI, and scale new offerings that drive revenue and secure your competitive edge.
read more

Non for Profits

Non-for-profit Innovation Build self-sustaining business models that reduce donor funding dependency and scale your mission impact sustainably.
read more
Turn the page. See the change.

Our Impact in Action

Microsoft: Innovation Opportunity Mapping for Digital Transformation

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

The Microsoft Egypt Development Center partnered with Innovety to assess its internal innovation capabilities and uncover new strategic opportunities aligned with digital transformation trends. The objective was to enhance organizational readiness, identify growth areas, and build a structured pipeline of future-facing initiatives.

Our Approach

Evaluated Microsoft’s innovation processes, leadership, and culture. This was followed by trend analysis in AI, cloud, and digital transformation, and workshops to develop a business opportunity map aligning emerging technologies with actionable strategies.

Our Impact

• Accelerated Microsoft Egypt’s market relevance by identifying AI, cloud, and digital transformation opportunities tailored to the MENA market.
• Strengthened Microsoft Egypt’s competitive positioning through a prioritized innovation roadmap, enabling the center to lead regional digital transformation efforts.
• Institutionalized innovation practices by embedding a structured process for identifying, evaluating, and scaling new business opportunities across the organization.

Innovate with Eureka!: Embedding Innovation Across Product Lines

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Fresh Electric, a leading home appliances manufacturer in Egypt, partnered with Innovety to strengthen its innovation capabilities and foster a company-wide culture of innovation, across different lines of Fresh. Through the “Innovate with Eureka!” program, the initiative aimed to equip employees with innovation tools, identify impactful business opportunities, and develop actionable concepts to drive growth.

Our Approach

The program included a comprehensive Innovation Readiness Assessment, capacity-building workshops, structured ideation sessions, and tailored mentoring. Executives and selected staff were engaged in evaluating current practices, building innovation skills, and turning ideas into feasible business plans.

Our Impact
  • Developed 2 fully structured business plans with financial projections and market strategies, ready for executive evaluation and implementation.
  • Generated 6+ high-potential business concepts through the Eureka! ideation process, expanding Fresh’s growth pipeline across multiple product lines.
  • Strengthened organizational innovation capabilities by equipping executives and staff with advanced tools in innovation strategy, business modeling, and product development.

Enabling Egyptian Exports by Technology-Transfer Driven Product Innovation

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

In response to Egypt’s currency devaluation, this initiative aimed to strengthen the export competitiveness of Egyptian engineering MSMEs. It focused on enabling businesses to develop innovative, differentiated products through technology transfer, innovation, and product adaptation, while facilitating access to European markets via strategic matchmaking.

Our Approach

Conducted assessments of 100+ companies to analyze product features, value chains, and market positioning. We delivered capacity‑building workshops and developed 250+ business concepts for participating companies. For 25 selected MSMEs, we designed market feasibility studies, commercialization roadmaps, and technology‑transfer strategies, while facilitating European partnerships through structured matchmaking and B2B linkages.

Our Impact
  • Enabled MSMEs to develop export‑ready products with clear commercialization pathways.
  • Equipped 100+ companies with actionable insights to adapt products for European markets.
  • Facilitated business linkages and technology partnerships, increasing competitiveness in global value chains.

Innovation Development Program for Financial Sector

  • Services: Innovation Strategy, Corporate
  • Location: Lebanon
The Context

Bank Audi sought to strengthen its position as a market innovator by cultivating a culture of innovation among its employees. The goal was to equip staff with strategic innovation tools and frameworks, foster internal idea generation, and align innovation efforts with the bank’s broader objectives.

Our Approach

Innovety delivered a multi-phase Innovation Development Program structured around three key pillars: opportunity identification, business modelling, and concept development. The program blended strategic frameworks with hands-on exercises to guide participants in generating tangible, innovation-driven business ideas.

Our Impact
  • Generated tangible innovation-driven business concepts through a structured multi-phase development program, aligning ideas with the bank’s strategic objectives.
  • Equipped employees with advanced tools and frameworks for opportunity identification, business modeling, and concept development.
  • Fostered a sustainable culture of innovation within the organization, strengthening Bank Audi’s position as a market innovator.

Innovation Corporate Program: Employee-Driven Innovation for Banking Excellence

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Credit Agricole wanted to develop an innovation program for its employees, access internal and external talents, and position the bank as an innovation leader in the market. Innovety had a pipeline of structured new opportunities, established innovation strategy and processes and created a culture of cross functionality and collaboration.

Our Approach

Innovety implemented an innovation program for CAE staff, consisting of 5 stages including a communication campaign, and an introduction of innovation program to executives. This was followed by the delivery of eye opener workshops and an innovation program and concluded with an organizational innovation and readiness assessment.

Our Impact
  • Established an organization-wide innovation program, fostering cross-functionality and positioning Credit Agricole as a market leader in innovation.
  • Engaged 400+ employees through targeted eye-opener sessions, embedding innovation awareness and collaboration across departments.
  • Assessed organizational innovation readiness, providing actionable insights to strengthen capabilities and sustain a culture of innovation.

Innovation Development Program: COVID-19 Innovation Readiness and Business Opportunities

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Due to the effects of the COVID-19 outbreak, FAB wanted to build the capacity of its top and middle management teams to develop innovation solutions and drive business during COVID-19 and beyond. Innovety built programs to assist target teams from different departments to make informed decisions for business growth.

Our Approach

Conducted an assessment of FAB to uncover innovation gaps, drivers, and high-impact business opportunities. Using structured opportunity generation frameworks, teams explored target markets, offerings, business models, and channels. The resulting opportunities were refined and prioritized, incorporating adaptability principles and COVID-19 innovation drivers to ensure relevance and feasibility in a shifting landscape.

Our Impact
  • Developed 3 high-potential, feasible business opportunities with clear implementation directions to drive post-COVID growth.
  • Generated 50+ new business opportunities through structured innovation frameworks, expanding FAB’s pipeline for strategic initiatives.
  • Strengthened the innovation capabilities of top and middle management, enabling informed, opportunity-driven decision-making in a rapidly shifting landscape.

Executive Innovation Retreat Soma Bay for Group Synergies

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

A corporate innovation program for Raya Holding, engaging C-level executives from its 11 subsidiaries across sectors. Hosted during an executive retreat in Soma Bay, the program aimed to strengthen strategic alignment around innovation, uncover cross-sector synergies, and equip leadership with tools to drive collaborative innovation and sustainable group-wide growth.

Our Approach

Designed and delivered a high-level innovation retreat for CEOs and executives, combining immersive sessions with practical frameworks. Our methodology focused on ecosystem thinking, synergy mapping, and leadership-driven innovation, enabling executives to explore intersections between subsidiaries and co-create new value propositions for long-term competitiveness.

Our Impact
  • Strengthened executive alignment around innovation as a driver of growth across Raya Holding’s diverse subsidiaries.
  • Identified actionable cross-sector synergies, unlocking opportunities for collaboration and shared value creation.
  • Delivered a strategic innovation roadmap empowering leadership to implement scalable innovation initiatives.

Credit Agricole: Organization-Wide Innovation Program and Pipeline

  • Services: Innovation Strategy, Corporate
  • Location: Egypt
The Context

Credit Agricole Egypt set out to foster a bank-wide culture of innovation, access internal/external talent, and position itself as a market innovator. Specific goals: build a pipeline of structured opportunities and products, set the right innovation strategy, institutionalize an internal innovation process, and promote cross-functional collaboration.

Our Approach

Innovety engaged the executive board through targeted Eye Opener sessions to align innovation priorities with strategy, followed by immersive workshops to apply practical methods. A tailored Train-the-Trainer program equipped internal champions to cascade skills, ensuring leadership buy-in and a sustainable, replicable innovation engine.

Our Impact
  • Unlocked a robust innovation pipeline, generating high-value concepts aligned with emerging market needs.
  • Accelerated time-to-market for priority initiatives through rapid validation and prototyping.
  • Embedded a self-sustaining innovation capability within Credit Agricole Egypt, reducing reliance on external facilitation.

STDF: Research-to-Market Roadmap for Innovation Ecosystem Strengthening

  • Services: Innovation Strategy, National
  • Location: Egypt
The Context

Commissioned by the Science & Technology Development Fund (STDF), this project sought to strengthen Egypt’s innovation ecosystem by addressing gaps in the research-to-market pipeline. The aim was to enhance technology transfer, IP management, and academia–industry collaboration to accelerate commercialization and drive sustainable innovation growth.

Our Approach

We reviewed innovation models, funding mechanisms, and technology transfer practices, conducting a detailed gap analysis of research-to-market activities. Stakeholder consultations informed actionable solutions, resulting in a strategic roadmap to close funding, IP, and collaboration gaps.

Our Impact
  • Empowered STDF with a clear, evidence-based roadmap to address systemic barriers in research commercialization, enabling more targeted and impactful innovation programs.
  • Equipped the organization with practical frameworks for funding, intellectual property management, and academia-industry collaboration, strengthening its role as a national driver of innovation.
  • Catalyzed the creation of new pathways like virtual incubators and collaborative research programs, positioning STDF to accelerate technology transfer and boost Egypt’s competitiveness in global innovation markets.

ICT4D: ICT-Enabled Humanitarian Innovation

  • Services: Innovation Strategy, National
  • Location: Egypt, Lebanon, Jordan
The Context

In partnership with Terre des Hommes, Innovety implemented a regional project across Egypt, Lebanon, and Jordan to address systemic challenges in juvenile justice and child migration. The project aimed to harness ICT solutions to close service gaps, improve humanitarian interventions, and develop an actionable roadmap for leveraging technology in Tdh’s programs.

Our Approach

Innovety did a comprehensive mapping of regional players in juvenile justice and child migration, assessed program gaps and beneficiary needs, and designed ICT-inspired strategic recommendations. We then developed a structured, actionable plan to guide the deployment of technology-driven solutions that directly address the identified gaps.

Our Impact
  • Enabled Terre des Hommes to integrate ICT solutions into its core programs, enhancing the efficiency, scalability, and impact of its juvenile justice and child migration interventions.
  • Provided an actionable technology roadmap, empowering Tdh to prioritize investments, streamline operations, and deliver more targeted, data-driven humanitarian services.
  • Strengthened regional collaboration, equipping Tdh with a clear stakeholder map and fostering partnerships to drive sustainable, technology-enabled program delivery across Egypt, Lebanon, and Jordan.
What Our Partners Feel About Our Services

“Lebanon Innovate has given the Lebanese ecosystem the structure it long needed. Innovety designed and developed the strategy of three sectoral Knowledge and Innovation Communities (KIC s) in agrifood, healthcare, and ICT whereby 100+ stakeholders from the public and private sectors collaborated. Innovety also restructured Lebanon’s national program (LIRA) for supporting university researchers to commercialize their research. In addition, Innovety developed the operational and business model for Lebanon’s Innovation Resource Platform (IRP) which stands as a one stop destination to inspire, educate and connect researchers and innovators across Lebanon. Finally, Innovety built the IP policies and commercialization roadmaps for 8 universities inclusive of Technology Transfer Offices (TTOs), while developing a national body of knowledge to guide research and commercialization practices. For the first time, universities and industries share a unified path to innovation, making Lebanon’s system stronger and more connected.”
Partnering with Innovety was a positive success story in a strategic project in the UAE. As a team, we were able to support the integration of innovation and entrepreneurship in the national education system. The team interacted with a large number of schools and higher education institutions, benchmarked practices in leading countries, and contributed in generating impactful conclusions and recommendations to critical policies, based on a recognized national education framework driving innovation at scale.
Lebanon’s agri-food sector faced mounting challenges—from economic difficulties due to the global COVID-19 pandemic, to weak linkages between firms, research, and international markets. Innovety helped us turn this into an opportunity by developing thefive-year Strategy and Operations Plan (S&OP) for the agri-food cluster (QOOT). Their structured process included assessing 30+ global clusters, consulting 20+ member businesses, and running roundtables with our board. The outcome was a clear roadmap with export development programs, an innovation repository, and a Lebanese Seal of Authenticity — positioning QOOT as Lebanon’s leading agri-food innovation cluster.
Egypt’s industrial sector needed a national framework to connect research, industry, and government to boost competitiveness. Innovety played a vital role in shaping the Industrial Innovation Action Plan, mapping the innovation landscape, engaging over 20 stakeholders, and delivering policy recommendations. The final plan provided six priority manufacturing sub-sectors with Industry 4.0 pathways, four new collaboration models linking companies and universities, and legislative reforms to support R&D, IP protection and commercialization. This work laid the foundation for Egypt’s industrial sector to innovate and grow with global standards.
Ramy Boujawdeh
Chief Operationg Officer at Berytech
Cesar Moukarzel
Partner at Sia Partners
Ramy Boujawdeh
Chief Operationg Officer at Berytech
Mohamed Ezzat
Innovation Advisor, GIZ
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      Innovation consulting in the MENA region and beyond. We identify your needs to help you innovate, grow, and stay ahead of the curve. 
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