At Innovety, we equip organizations with the strategies, tools, and capabilities to lead, not follow.
We map entire ecosystems to give governments a clear view of where to grow and how to attract investment. We redesign business models and innovation processes that enable corporates to launch scalable offerings and generate sustainable revenue. For nonprofits, we develop financial sustainability plans that expand impact well beyond donor funding.
This isn’t abstract strategy. It’s about delivering measurable outcomes:

Innovation strategy consulting helps organizations develop and implement systematic approaches to innovation that drive growth, competitive advantage, and long-term success.
We track metrics like revenue from new offerings, time-to-market improvements, innovation project success rates, and competitive positioning gains, among many more.
Our methodology combines ecosystem mapping, business model redesign, and capability building with proven innovation frameworks and measurable outcomes.
Turning Challenges into Opportunities for Growth.
 
															 
															Lebanon’s innovation ecosystem was destabilized by the 2019 financial collapse, COVID-19, and the Beirut port explosion, disrupting industry–research collaboration and technology transfer. The Lebanon Innovate project sought to restore these linkages, strengthen IP and commercialization systems, and drive recovery by fostering stronger partnerships between universities, research centers, and industries.
Mapped the national ecosystem, assessed BSOs, and designed frameworks for Knowledge & Innovation Communities (KICs). Innovety supported universities with new IP policies, revamped the LIRA program, and delivered training for executives, R&D teams, and TTOs. A business model for a knowledge hub was created to enable long-term Lebanese–European collaboration.
 
															MENA innovation ecosystems face systemic gaps, including limited TTO–industry–policy collaboration and weak research commercialization. ESCWA Technology Centre sought to establish Knowledge and Innovation Centres (KICs) in Egypt, Jordan, and Lebanon to strengthen technology transfer networks, link research to markets, and align national innovation with regional sustainable development goals.
Conducted socio-economic and technology transfer gap analyses, engaged stakeholders via workshops and roundtables, and mapped TTO operational models. Designed a governance and business framework for regional KICs, including a national technology repository, validated with policymakers, research institutes, and industry leaders.
 
															Lebanon’s agriculture and agri-food sectors contribute are key sectors but face persistent structural challenges, worsened by the 2020 economic collapse, Beirut Port explosion, and COVID-19. Berytech and the Netherlands Embassy established QOOT to drive sector growth, engaging Innovety to identify gaps, define five-year strategic directions, and design the operational phase for its business units.
Applied an innovation-driven strategy process, starting with a status assessment and SWOT analysis, then mapping trends, competitors, and opportunities. Generated, validated, and prioritized concepts into a consolidated set of initiatives, transformed into a five-year plan with detailed operational roadmaps for QOOT’s business units.
 
															This project assessed the market potential and investment feasibility of Egypt’s media and media-tech industries. It aimed to provide actionable insights into opportunities, challenges, and business models that could transform Egypt into a hub for media-tech innovation while guiding investment decisions with data-backed recommendations.
We conducted in-depth primary and secondary research, benchmarking Egypt’s media sector against global and regional best practices. Through gap analysis, financial modeling, and organizational feasibility assessments, we identified scalable business and investment models tailored to Egypt’s evolving media-tech landscape.
 
															The EU-funded FORCE project aimed to strengthen NIOF’s capacity for sustainable fisheries and aquaculture development in Egypt and the Mediterranean. Innovety developed a research valorization strategy to enhance knowledge transfer, foster collaboration with EU institutions, and support policy implementation aligned with Horizon 2020 and EU Marine Strategies.
Conducted extensive interviews, document reviews, and background research, followed by data analysis and lessons learned to create actionable strategies. The work culminated in a strategic plan with clear action steps and funding alternatives to ensure long-term research valorization and sustainability.
 
															The Papyrus Cluster in Qaramos, a village deeply dependent on papyrus production, suffered a steep decline in demand largely due to the drop in tourism. This impacted the livelihoods of artisans. Innovety was engaged to revitalize the industry by assessing market potential, equipping stakeholders with essential business skills, and developing a comprehensive marketing and financing strategy to ensure long‑term sustainability.
Conducted a full value chain analysis to assess growth gaps, delivered practical training in digital marketing, e‑commerce, and product innovation, and developed a comprehensive marketing strategy with a one‑year action plan. Business matchmaking events connected artisans to local and international buyers, while innovative financing options like crowdfunding and micro‑loans strengthened sustainability.
 
															Innovety partnered with the European Business Network to address gaps in Egypt’s innovation and IP ecosystem, including fragmented policies, low IP utilization, and weak cross-sector collaboration. The goal was to align policies, boost IP awareness, and strengthen links between government, academia, and industry.
Conducted a detailed analysis of Egypt’s innovation and IP landscape, engaging key stakeholders to identify barriers and opportunities. Leveraging global best practices, developed a national innovation and IP framework with tailored education programs and policy recommendations to ensure adoption and lasting impact.
 
															Egyptian universities and research institutions needed a practical framework to transform research outputs into market-ready solutions. The project aimed to create a roadmap for research valorization, focusing on technology transfer, intellectual property management, and spin-off development to strengthen industry-academia collaboration and drive economic growth.
Innovety analyzed global innovation cycles, mapped Egypt’s current research-to-market landscape, and identified gaps in technology transfer practices. Our approach involved benchmarking best practices, mapping enabling entities, and designing an actionable roadmap to enhance university technology transfer capabilities and ensure their financial sustainability.
 
															Lebanon’s universities faced barriers to innovation, including limited commercialization funding, weak IP policies, minimal industry links, and underdeveloped technology transfer systems. The project aimed to establish robust processes, equip researchers with innovation tools, and pilot best practices to strengthen commercialization capacity.
Mapped Lebanon’s innovation ecosystem, benchmarking against global models to identify gaps. Developed tailored technology transfer frameworks, designed commercialization roadmaps, and delivered actionable recommendations. Piloted the approach across five universities for relevance and scalability.
 
															To strengthen global competitiveness, the UAE government sought to foster innovation and entrepreneurship in educational institutions. The project assessed and benchmarked I&E ecosystems in universities and high schools, identified key barriers, and provided recommendations to create an enabling environment for innovation-driven learning.
Evaluated the I&E landscape across UAE’s higher education and school systems, benchmarking against global best practices. Applied a tailored framework to analyze barriers, capture insights, and co-develop solutions with stakeholders. Produced a detailed roadmap to guide ecosystem improvements.

