Startups and MSMEs are the backbone of economic growth — but many struggle to scale due to limited resources, unclear business models, and lack of market access.
We help entrepreneurs and MSME owners unlock growth potential, innovate their offerings, and compete effectively through targeted training and advisory services.
We provide end-to-end support that strengthens every aspect of business growth:
Through the World Bank’s Mashreq Gender Facility, this project supported 50 women-led MSMEs in Jordan to enhance export readiness, strengthen e-commerce capabilities, and access international markets. It also aimed to build a network of 20 Business Advisors to mentor SMEs and foster sustainable growth in high-potential sectors like apparel, agri-food, and jewelry.
We identified promising export sectors, set eligibility criteria, and selected 50 MSMEs and 20 advisors. Training covered export readiness, trade agreements, e-commerce, and logistics, complemented by capacity-building workshops for advisors. Tailored coaching produced export action plans, while matchmaking events connected MSMEs with international buyers.
Launched in Oman by the Omani government in partnership with Innovety, this program aimed to boost innovation in the food and beverage sector. It focused on building the capacity of SMEs in product development, food safety, packaging, and commercialization. The program sought to help businesses validate their ideas, adopt sustainable practices, and improve competitiveness in local and international markets.
We designed and delivered a five-phase program on innovation strategy, food safety, manufacturing and packaging technology, and commercialization. Over 14 days of training, participants received hands-on coaching to refine business models, adopt international standards, and test market-ready products through validation exercises and mentorship.
In partnership with Oman’s Industrial Innovation Center, this program strengthened innovation capacity in the food and beverage sector. It targeted producers in beverages, dairy, meat, dates, and spices, aiming to drive creative product development, unlock new market opportunities, and optimize processes for competitive growth.
We introduced the innovation pipeline framework, combining opportunity mapping with sector-specific insights. Interactive sessions guided participants through product development, sustainable value chains, and business model design—refining revenue streams and value propositions while embedding best practices in innovation management.
ICT Qatar engaged Innovety to support a pool of technology-focused startups by strengthening their business foundations and entrepreneurial capabilities. The objective was to provide targeted training and coaching to help entrepreneurs develop their business models and plans, improve financial planning, and build awareness around intellectual property (IP) protection and commercialization readiness.
We conducted a full innovation readiness assessment, identified market expansion opportunities, and designed a tailored innovation strategy. This included specialized training for startups, entrepreneurship masterclasses, and coaching to embed business model innovation and ensure sustained growth.
This initiative targeted MSMEs, researchers, and entrepreneurs across the EU-Mediterranean region, aiming to strengthen their capacity to commercialize innovations in the Water, Energy, and Food (WEF) Nexus. The bootcamp offered practical training to help participants transform early-stage ideas into market-ready ventures with strong business models and investor appeal.
Innovety designed and delivered an intensive bootcamp tailored to WEF-sector challenges. Through hands-on workshops, participants learned how to build business models, develop financial projections, and protect intellectual property. The program also offered individualized mentorship, real-life case studies, and tools to accelerate commercialization beyond the bootcamp.
Misr El Kheir Social Incubator sought to strengthen the capacity of Technology Transfer Offices (TTOs) at Egyptian universities to effectively guide entrepreneurial teams through the full cycle of technology development and commercialization. The aim was to empower TTO experts with the tools and knowledge to transform innovative ideas into market-ready solutions that address societal challenges.
Developed a comprehensive commercialization toolkit and delivered capacity-building programs for five TTOs. Our approach combined consulting, coaching, and shadowing to help TTO staff master technology scouting, assessment, and commercialization processes. We also piloted real projects to ensure the toolkit’s practical application and sustainability.
This project, implemented with UNEP, aimed to build local capacity for eco‑innovation in Egypt by enabling MSMEs to integrate sustainability across their value chains. It sought to develop new, sustainable business strategies and frameworks to improve competitiveness and reduce environmental impact.
Assessed the full product and service life cycle of selected MSMEs and analyzed environmental and economic impacts. We co‑designed sustainable business strategies with company leaders, aligning them with market needs and eco‑innovation principles.
Silatech, a Qatar-based international development NGO, works to empower youth through employment, entrepreneurship, and capacity-building. To further its mission, Silatech sought to assess and enhance its internal innovation capacity to better support youth innovation and entrepreneurship across the Gulf region.
Innovety conducted an Innovation Readiness Assessment using an Innovation framework. This was followed by tailored capacity-building sessions to equip Silatech’s team with tools for identifying new programs and services that foster innovation among youth.
Implemented across the MENA region, this project strengthened MSME resilience during and after COVID-19. It aimed to enhance access to finance and markets, improve the enabling environment, and empower youth and women entrepreneurs in line with the SDGs.
We carried out needs assessments, co-designed a regional roadmap with policymakers, and developed the MSME Toolbox and ESCWA-DEPAR online platform. National and regional workshops fostered collaboration, providing MSMEs with digital tools, funding channels, and market insights for long-term growth.
As part of EBRD’s support for startups, Innovety developed a digital marketing program for Sindbad, an online booking platform, to increase its online bookings and strengthen its brand reputation. The project aimed to enhance Sindbad’s digital marketing strategy, improve its standing on platforms like TripAdvisor, and build the internal team’s capacity to sustain digital growth.
Innovety enhanced Sindbad’s online booking platform to boost conversions and scalability, implemented social media and reputation strategies to improve TripAdvisor ratings, and equipped the internal team with practical skills in SEO, content, and targeted ads to manage digital campaigns and drive customer acquisition.
