Startups and MSMEs are the backbone of economic growth — but many struggle to scale due to limited resources, unclear business models, and lack of market access.
We help entrepreneurs and MSME owners unlock growth potential, innovate their offerings, and compete effectively through targeted training and advisory services.
We provide end-to-end support that strengthens every aspect of business growth:

 
															This GIZ‑funded project aimed to improve access to mentorship for entrepreneurs in three governorates of Egypt, targeting startups in the post‑incubation, pre‑scaling phase. The initiative sought to build a sustainable mentorship culture by training seasoned entrepreneurs as mentors and matching them with early‑stage entrepreneurs to foster business growth.
Ran 2 outreach rounds across 3 governorates, attracting 321 applicants, and selected 69 startups and 89 mentors. Innovety designed and delivered capacity‑building workshops for mentors, mentees, and partners, followed by structured matchmaking to ensure strong mentor‑mentee alignment. Guided mentorship sessions designed to build entrepreneurial resilience and scaling readiness.
 
															This project aimed to empower youth in Sharkeya and Beni Suef by enhancing their social entrepreneurship skills, helping them launch community‑driven enterprises that create jobs and foster inclusive economic growth. It sought to build a culture of entrepreneurship as a tool for social change and poverty reduction.
Implemented a coaching program, starting with the design of a tailored coaching plan and moving through in‑person and online mentorship sessions. Youth groups were guided to refine their enterprise proposals, enhance their social and business impact strategies, and present final concepts at a donor‑attended conference to seek support for implementation.
 
															Under UNIDO’s Women’s Economic Empowerment program with UN Women, NCW, MoTI, and MSMEDA, this initiative aimed to strengthen five government entities in Greater Cairo, Alexandria, Beni Suef, Fayoum, Minya, and Beheira to better serve women entrepreneurs in palm dates, MAPs, handicrafts, and ICT sectors.
We assessed institutional capabilities, identified key skill gaps, and trained 47 officials on entrepreneurship trends, program design, M&E, digital outreach, and donor engagement. We also guided teams in developing and pitching new program concepts for potential UNIDO funding.



