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Startup & SME Support

  • Home
  • Service Categories
  • Socioeconomic Development
  • Startup & SME Support
  • Page 4
Our Services
  • Innovation Strategy
  • Green Strategy
  • AI Strategy
  • Technology & IP Management
  • Socioeconomic Development

Why this matters

Startups and MSMEs are the backbone of economic growth — but many struggle to scale due to limited resources, unclear business models, and lack of market access.

We help entrepreneurs and MSME owners unlock growth potential, innovate their offerings, and compete effectively through targeted training and advisory services.

What we do

We provide end-to-end support that strengthens every aspect of business growth:

  • Training & Capacity Building: Covering topics such as strategic planning, financial management, and marketing.
  • Advisory Services: Deep-dive guidance on:-
    • Business Models – Designing or refining for scalability.
    • Innovation – Embedding creativity into products, services, and processes.
    • Growth Hacking – Implementing rapid, cost-effective growth strategies.

Our Approach

  1. Assess growth potential – Identify business strengths, weaknesses, and market opportunities.
  2. Tailor the growth plan – Create a roadmap based on sector, stage, and resources.
  3. Build capabilities – Deliver targeted workshops and one-on-one advisory support.
  4. Measure and scale – Track results and refine strategies for expansion.

 

The Impact

  • Stronger, scalable business models that sustain long-term growth.
  • Increased revenue and market share for MSMEs and startups.
  • Enhanced innovation capacity across products, services, and operations.
Turn the page. See the change.

Our Impact in Action

2Win: Entrepreneurship Mentorship Networks for Startup Growth

  • Services: Youth Skill Development, Startup & SME Support, Socioeconomic Development
  • Location: Egypt
The Context

This GIZ‑funded project aimed to improve access to mentorship for entrepreneurs in three governorates of Egypt, targeting startups in the post‑incubation, pre‑scaling phase. The initiative sought to build a sustainable mentorship culture by training seasoned entrepreneurs as mentors and matching them with early‑stage entrepreneurs to foster business growth.

Our Approach

Ran 2 outreach rounds across 3 governorates, attracting 321 applicants, and selected 69 startups and 89 mentors. Innovety designed and delivered capacity‑building workshops for mentors, mentees, and partners, followed by structured matchmaking to ensure strong mentor‑mentee alignment. Guided mentorship sessions designed to build entrepreneurial resilience and scaling readiness.

Our Impact
  • Equipped 50 mentors and 50 mentees with practical skills in mentorship, business growth, and problem‑solving.
  • Facilitated 507 structured mentoring sessions, enabling startups to overcome growth challenges and improve operational capacity.
  • Strengthened mentorship networks across three governorates, fostering a culture of entrepreneurial support beyond the project.

Coaching of Youth Groups: Social Entrepreneurship Coaching for Community-Driven Enterprises

  • Services: Youth Skill Development, Startup & SME Support, Socioeconomic Development
  • Location: Egypt
The Context

This project aimed to empower youth in Sharkeya and Beni Suef by enhancing their social entrepreneurship skills, helping them launch community‑driven enterprises that create jobs and foster inclusive economic growth. It sought to build a culture of entrepreneurship as a tool for social change and poverty reduction.

Our Approach

Implemented a coaching program, starting with the design of a tailored coaching plan and moving through in‑person and online mentorship sessions. Youth groups were guided to refine their enterprise proposals, enhance their social and business impact strategies, and present final concepts at a donor‑attended conference to seek support for implementation.

Our Impact
  • Equipped youth groups with practical skills in social enterprise planning and proposal development.
  • Supported the creation of fundable social entrepreneurship proposals addressing local community needs.
  • Increased access to donor networks by enabling youth to present their projects at a high‑visibility conference.

Women Economic Empowerment Building Institutional Capacity

  • Services: Public Sector Skill Development, Startup & SME Support, Socioeconomic Development
  • Location: Egypt
The Context

Under UNIDO’s Women’s Economic Empowerment program with UN Women, NCW, MoTI, and MSMEDA, this initiative aimed to strengthen five government entities in Greater Cairo, Alexandria, Beni Suef, Fayoum, Minya, and Beheira to better serve women entrepreneurs in palm dates, MAPs, handicrafts, and ICT sectors.

Our Approach

We assessed institutional capabilities, identified key skill gaps, and trained 47 officials on entrepreneurship trends, program design, M&E, digital outreach, and donor engagement. We also guided teams in developing and pitching new program concepts for potential UNIDO funding.

Our Impact
  • Strengthened the capacity of five government entities to design and deliver programs that better serve women entrepreneurs in key value chains.
  • Enabled four institutional teams to develop and pitch fundable program concepts, increasing opportunities for targeted, impactful interventions.
  • Improved participating entities’ ability to integrate innovation, digital outreach, and results‑driven approaches in their support services for women entrepreneurs.
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What Our Customers Feel About Our Services!

When our customers succeed, so do we!!

It’s been an excellent experience. Allianz team of consultants is a trusted partner; they took the necessary time to understand our operations and needs, which was essential for our providers and clients. They were professionals and made the right changes and adjustments to align project team with our culture and needs.
It’s been an excellent experience. Allianz team of consultants is a trusted partner; they took the necessary time to understand our operations and needs, which was essential for our providers and clients. They were professionals and made the right changes and adjustments to align project team with our culture and needs.
avatar-3
Dana Wade Sr
Optime Inc
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Ann John
Optime Inc
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    info@innovety.com +202 38 956 549 Building no.23, District 13 - 1st Neighborhood Elsheikh Zayed, Egypt.
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      Innovation consulting in the MENA region and beyond. We identify your needs to help you innovate, grow, and stay ahead of the curve. 
      Get in Touch
      info@innovety.com +202 38956549