Innovety has worked extensively with startups and SMEs across MENA and the Euro-Med region to strengthen competitiveness, accelerate commercialization, and unlock new market opportunities. Helping MSMEs in for example Oman and Jordan adopt sustainable product development and export practices, we’ve partnered with leading institutions such as ITIDA, UNIDO, EBRD, and World Bank initiatives to deliver tailored training, advisory services, and digital transformation strategies that build resilient, future-ready enterprises.
Our beneficiaries include technology startups, women-led SMEs, industrial manufacturers, research teams, and business support organizations. By providing practical roadmaps for product innovation, export readiness, digital marketing, and eco-innovation, we have helped companies protect intellectual assets, scale globally, and build long-term resilience.
In response to Egypt’s currency devaluation, this initiative aimed to strengthen the export competitiveness of Egyptian engineering MSMEs. It focused on enabling businesses to develop innovative, differentiated products through technology transfer, innovation, and product adaptation, while facilitating access to European markets via strategic matchmaking.
Conducted assessments of 100+ companies to analyze product features, value chains, and market positioning. Delivered capacity‑building workshops and developed 250+ business concepts. For 25 selected MSMEs, we designed market feasibility studies, commercialization roadmaps, and technology‑transfer strategies, while facilitating European partnerships through structured matchmaking and B2B linkages.
This program, under the EU‑funded PHEMAC initiative, aimed to accelerate R&D projects in the Water‑Energy‑Food (WEF) Nexus by preparing them for market entry. It focused on enabling participants to explore commercialization pathways, strengthen their business models, and enhance their go‑to‑market strategies.
Designed a full bootcamp curriculum covering innovation fundamentals, market segmentation, business modelling, financial projections, and pitching. Innovety delivered a multi‑day bootcamp for shortlisted projects, followed by individualized coaching to refine commercialization strategies and pitch readiness. Virtual acceleration sessions provided tailored support to finalize go‑to‑market plans.
ITIDA launched GROWIT to enhance the global competitiveness of Egyptian ICT MSMEs. In partnership with CID Consulting and Deloitte, the project aimed to strengthen 50 companies through targeted capacity-building, fostering customer-driven innovation and operational excellence.
Focused on medium-sized enterprises, conducting needs and innovation readiness assessments, and delivering customized training. Core topics included innovation management, lean innovation, product design, and idea generation. Progress was tracked through pre- and post-impact evaluations.
As part of ITIDA’s GROWIT initiative, Innovety supported Cequens—a leading Egyptian ICT company—to strengthen its innovation capacity and competitiveness in global markets. The goal of the project was to improve internal processes and embed innovation across teams.
Innovety conducted a tailored training needs and innovation readiness assessment, followed by customized capacity-building workshops. Trainings focused on innovation management, idea generation, and tools for sustaining innovation within Cequens’ operations.
Through the GROWIT initiative, Innovety supported SICO Technology to enhance its innovation capacity and improve business operations. The aim was to strengthen product development processes and equip teams to expand into international markets.
Following a skills and innovation readiness assessment, Innovety delivered customized training in product design, lean innovation, and idea generation. The approach addressed SICO’s unique needs and focused on embedding innovation into operations.
As part of the GROWIT – MSME Support Project, Innovety partnered with Alfa Electronics to improve operational efficiency and build innovation capabilities. The goal was to equip Alfa with tools and strategies to strengthen processes, foster innovation, and align with global best practices—positioning the company for sustainable growth and entry into international markets.
We conducted a needs assessment and innovation audit to identify operational gaps and opportunities. Based on these insights, we delivered customized training on innovation management, structured idea generation, and process enhancements. Innovation was embedded into Alfa’s core functions, enabling scalable growth and readiness for international expansion.
Innovety partnered with ESRI (Northeast Africa) to strengthen its internal innovation capacity and optimize business processes. The project aimed to enhance ESRI’s ability to integrate innovation into its operations, with a focus on improving workflows and increasing overall competitiveness in international markets.
Innovety designed and delivered tailored training programs covering Lean Innovation, Product Design, and Innovation Management. These sessions provided practical tools and frameworks to embed innovation into ESRI’s day-to-day workflows, supporting operational improvements and fostering a more structured approach to innovation within the organization.
The Industrial Innovation Program, developed for Oman’s Ministry of Commerce and Industry, aimed to build the innovation and commercialization capacities of industrial entrepreneurs with early-stage product concepts. The goal was to equip them with the knowledge, tools, and market insights to bring their products to market.
Innovety delivered a two-phase training program combining in-person workshops and mentorship. The first phase focused on ideation, business concept development, and product innovation. The second phase centered on preparing commercialization-ready concepts, developing business cases, and validating them through digital campaigns.
This program, delivered under EiTESAL’s EBNI incubation initiative, aimed to prepare IoT hardware entrepreneurs for incubation. It focused on validating early‑stage ideas, strengthening business foundations, and assessing team readiness for the first incubation cycle in Alexandria.
Conducted an innovation readiness assessment to identify team and skill gaps. A tailored bootcamp was delivered to 14 teams, providing hands‑on training in industry analysis, innovation fundamentals, business modeling, marketing, financial planning, and pitching. 8 shortlisted teams received follow‑up coaching to refine their commercialization strategies and prepare for incubation.
In partnership with the Amman Chamber of Industry, this program aimed to enhance innovation capabilities, digital marketing strategies, and R&D practices for industrial businesses. It targeted business owners, CEOs, and R&D managers to foster growth, competitiveness, and market expansion.
Innovety designed and delivered a capacity-building program covering innovation fundamentals, product and packaging innovation, e-commerce, and digital strategies. Engaged diverse participants—from business owners to R&D managers—to ensure organizational-level transformation. Worked closely with top management to develop actionable growth and innovation plans tailored to their business needs.
Through the World Bank’s Mashreq Gender Facility, this project supported 50 women-led MSMEs in Jordan to enhance export readiness, strengthen e-commerce capabilities, and access international markets. It also aimed to build a network of 20 Business Advisors to mentor SMEs and foster sustainable growth in high-potential sectors like apparel, agri-food, and jewelry.
We identified promising export sectors, set eligibility criteria, and selected 50 MSMEs and 20 advisors. Training covered export readiness, trade agreements, e-commerce, and logistics, complemented by capacity-building workshops for advisors. Tailored coaching produced export action plans, while matchmaking events connected MSMEs with international buyers.
Launched in Oman by the Omani government in partnership with Innovety, this program aimed to boost innovation in the food and beverage sector. It focused on building the capacity of SMEs in product development, food safety, packaging, and commercialization. The program sought to help businesses validate their ideas, adopt sustainable practices, and improve competitiveness in local and international markets.
We designed and delivered a five-phase program on innovation strategy, food safety, manufacturing and packaging technology, and commercialization. Over 14 days of training, participants received hands-on coaching to refine business models, adopt international standards, and test market-ready products through validation exercises and mentorship.
In partnership with Oman’s Industrial Innovation Center, this program strengthened innovation capacity in the food and beverage sector. It targeted producers in beverages, dairy, meat, dates, and spices, aiming to drive creative product development, unlock new market opportunities, and optimize processes for competitive growth.
We introduced the innovation pipeline framework, combining opportunity mapping with sector-specific insights. Interactive sessions guided participants through product development, sustainable value chains, and business model design—refining revenue streams and value propositions while embedding best practices in innovation management.
ICT Qatar engaged Innovety to support a pool of technology-focused startups by strengthening their business foundations and entrepreneurial capabilities. The objective was to provide targeted training and coaching to help entrepreneurs develop their business models and plans, improve financial planning, and build awareness around intellectual property (IP) protection and commercialization readiness.
We conducted a full innovation readiness assessment, identified market expansion opportunities, and designed a tailored innovation strategy. This included specialized training for startups, entrepreneurship masterclasses, and coaching to embed business model innovation and ensure sustained growth.
This initiative targeted MSMEs, researchers, and entrepreneurs across the EU-Mediterranean region, aiming to strengthen their capacity to commercialize innovations in the Water, Energy, and Food (WEF) Nexus. The bootcamp offered practical training to help participants transform early-stage ideas into market-ready ventures with strong business models and investor appeal.
Innovety designed and delivered an intensive bootcamp tailored to WEF-sector challenges. Through hands-on workshops, participants learned how to build business models, develop financial projections, and protect intellectual property. The program also offered individualized mentorship, real-life case studies, and tools to accelerate commercialization beyond the bootcamp.
Misr El Kheir Social Incubator sought to strengthen the capacity of Technology Transfer Offices (TTOs) at Egyptian universities to effectively guide entrepreneurial teams through the full cycle of technology development and commercialization. The aim was to empower TTO experts with the tools and knowledge to transform innovative ideas into market-ready solutions that address societal challenges.
Developed a comprehensive commercialization toolkit and delivered capacity-building programs for five TTOs. Our approach combined consulting, coaching, and shadowing to help TTO staff master technology scouting, assessment, and commercialization processes. We also piloted real projects to ensure the toolkit’s practical application and sustainability.
This project, implemented with UNEP, aimed to build local capacity for eco‑innovation in Egypt by enabling MSMEs to integrate sustainability across their value chains. It sought to develop new, sustainable business strategies and frameworks to improve competitiveness and reduce environmental impact.
Assessed the full product and service life cycle of selected MSMEs and analyzed environmental and economic impacts. We co‑designed sustainable business strategies with company leaders, aligning them with market needs and eco‑innovation principles.
Silatech, a Qatar-based international development NGO, works to empower youth through employment, entrepreneurship, and capacity-building. To further its mission, Silatech sought to assess and enhance its internal innovation capacity to better support youth innovation and entrepreneurship across the Gulf region.
Innovety conducted an Innovation Readiness Assessment using an Innovation framework. This was followed by tailored capacity-building sessions to equip Silatech’s team with tools for identifying new programs and services that foster innovation among youth.
Implemented across the MENA region, this project strengthened MSME resilience during and after COVID-19. It aimed to enhance access to finance and markets, improve the enabling environment, and empower youth and women entrepreneurs in line with the SDGs.
We carried out needs assessments, co-designed a regional roadmap with policymakers, and developed the MSME Toolbox and ESCWA-DEPAR online platform. National and regional workshops fostered collaboration, providing MSMEs with digital tools, funding channels, and market insights for long-term growth.
As part of EBRD’s support for startups, Innovety developed a digital marketing program for Sindbad, an online booking platform, to increase its online bookings and strengthen its brand reputation. The project aimed to enhance Sindbad’s digital marketing strategy, improve its standing on platforms like TripAdvisor, and build the internal team’s capacity to sustain digital growth.
Innovety enhanced Sindbad’s online booking platform to boost conversions and scalability, implemented social media and reputation strategies to improve TripAdvisor ratings, and equipped the internal team with practical skills in SEO, content, and targeted ads to manage digital campaigns and drive customer acquisition.
ShababEEK, a UNDP flagship initiative, empowers youth through entrepreneurship, innovation, and digital inclusion. In Lebanon and Palestine, 32 youth-led startups were supported with training, mentorship, and seed funding. Amid severe crises, Innovety was tasked with evaluating startup resilience, adaptation, and incubator effectiveness to inform future youth-focused entrepreneurship programs in fragile settings.
We applied a mixed-methods design, combining surveys, interviews, and focus groups with 32 startups and 3 incubators. Tailored gender-sensitive, conflict-aware tools captured insights on resilience, pivoting, migration, and team dynamics. Collective workshops and consultations identified systemic barriers and ecosystem support gaps, generating practical recommendations for strengthening entrepreneurship in crisis contexts.
Innovety contributed to the WEFI e-commerce for women entrepreneurs project in Egypt, tackling barriers that limit women-led SMEs’ access to markets and networks. The initiative focused on training a cohort of female e-commerce advisors to support 200 SMEs in expanding their reach, navigating virtual marketplaces, and enhancing digital sales capabilities.
We conducted market analysis to identify e-commerce gaps, then trained 20 national female e-commerce advisors. Tailored support plans and advisory services guided 200 SMEs in strengthening online presence, optimizing virtual marketplace use, and unlocking new growth opportunities.
In collaboration with UNIDO, UN Women, NCW, MoTI, and MSMEDA, this project boosted the economic participation of 100 women entrepreneurs in Egypt. Focusing on sectors like palm dates, MAPs, handicrafts, and ICT across six governorates, it aimed to overcome gender-specific barriers, expand market access, and strengthen competitiveness.
We delivered tailored market access and marketing strategies, supported by one-to-one coaching, profiling, and documentation. Innovety prepared participants for exhibitions, facilitated matchmaking, and helped women develop 6- and 12-month marketing plans, while training cluster leaders to ensure scale-up and sustainability.
Funded by the Khalifa Fund, this program strengthened the digital capabilities of 22 MSMEs in the UAE to accelerate their entry into e-commerce. It equipped participants with practical knowledge in marketing intelligence, business planning, logistics, operations, platform building, and digital marketing, enabling them to confidently create, manage, and scale their online businesses.
We designed a comprehensive program beginning with a 5-day intensive training on e-commerce concepts, self-assessment, and planning. Ten MSMEs advanced to hands-on onboarding with zVendo to launch fully functional stores, while 40 one-to-one coaching sessions supported store setup, digital marketing, and scalable growth strategies.
Baseera, Egypt’s leading center for public opinion research, needed a robust digital strategy to expand its online presence, improve stakeholder engagement, and streamline data collection. The goal was to enhance the visibility of its research outputs, engage policymakers, academics, and the public more effectively, and modernize data collection through digital platforms.
Conducted a full audit of Baseera’s existing digital presence and benchmarked against best practices in research dissemination. Developed a comprehensive digital strategy and content roadmap focused on multi-channel outreach through social media, newsletters, and media collaborations. Introduced enhanced data collection tools such as online surveys and mobile engagement solutions to improve the efficiency and quality of feedback.
Savoy Sharm El Sheikh sought to enhance its digital presence and attract more foreign travelers by increasing online bookings. The goal was to build the internal capacity of its cross-departmental team, enabling them to design and execute impactful digital marketing campaigns that drive sustainable revenue growth.
Delivered an intensive three-day training to 26 staff members across marketing, sales, management, and customer service. Supported the development of a comprehensive digital marketing campaign focused on targeting foreign travelers, improving online visibility, and converting digital traffic into bookings. Provided post-training support to monitor campaign performance and refine strategies for long-term success.
The American University in Cairo (AUC) sought to increase awareness, visibility, and enrollment in its continuing education programs by reaching professionals and potential learners. The campaign aimed to generate high-quality leads through a targeted digital marketing strategy that would drive traffic to AUC’s website and build a strong enrollment pipeline.
Developed and implemented a comprehensive multi-channel digital marketing campaign, including social media advertising, search engine marketing (SEM), and display ads. Created customized landing pages and lead capture mechanisms to convert traffic into actionable leads. Continuously monitored and optimized the campaign’s performance to ensure maximum engagement and conversion rates.
In response to Egypt’s currency devaluation, this initiative aimed to strengthen the export competitiveness of Egyptian engineering MSMEs. It focused on enabling businesses to develop innovative, differentiated products through technology transfer, innovation, and product adaptation, while facilitating access to European markets via strategic matchmaking.
Conducted assessments of 100+ companies to analyze product features, value chains, and market positioning. Delivered capacity‑building workshops and developed 250+ business concepts. For 25 selected MSMEs, we designed market feasibility studies, commercialization roadmaps, and technology‑transfer strategies, while facilitating European partnerships through structured matchmaking and B2B linkages.
In collaboration with IOM, this initiative aimed to foster economic and social empowerment for both Syrian migrants and Egyptian host communities by promoting inclusive entrepreneurship. The program sought to build participants’ social innovation capacities and increase cohesion between communities through viable, community-led business solutions.
Innovety conducted a market needs analysis, recruited participants through a hybrid outreach strategy, and delivered hands-on training in social innovation fundamentals and project development. Participants received mentorship and support to refine their ideas into pitch-ready ventures, with a focus on empowering female-led initiatives and facilitating connections with accelerators and sponsors.
Under the EU-funded BESTMEDGRAPE project, Berytech in Lebanon sought to create startups by turning wine industry by-products into bioactive health products. Innovety was engaged to deliver a capacity-building program for 30 aspiring entrepreneurs.
Designed and delivered a program covering entrepreneurial fundamentals, business structuring, and internationalization. Provided hands-on coaching throughout, enabling participants to refine ideas and produce polished final pitch decks.
This GIZ‑funded project aimed to improve access to mentorship for entrepreneurs in three governorates of Egypt, targeting startups in the post‑incubation, pre‑scaling phase. The initiative sought to build a sustainable mentorship culture by training seasoned entrepreneurs as mentors and matching them with early‑stage entrepreneurs to foster business growth.
Ran 2 outreach rounds across 3 governorates, attracting 321 applicants, and selected 69 startups and 89 mentors. Innovety designed and delivered capacity‑building workshops for mentors, mentees, and partners, followed by structured matchmaking to ensure strong mentor‑mentee alignment. Guided mentorship sessions designed to build entrepreneurial resilience and scaling readiness.
This project aimed to empower youth in Sharkeya and Beni Suef by enhancing their social entrepreneurship skills, helping them launch community‑driven enterprises that create jobs and foster inclusive economic growth. It sought to build a culture of entrepreneurship as a tool for social change and poverty reduction.
Implemented a coaching program, starting with the design of a tailored coaching plan and moving through in‑person and online mentorship sessions. Youth groups were guided to refine their enterprise proposals, enhance their social and business impact strategies, and present final concepts at a donor‑attended conference to seek support for implementation.
Under UNIDO’s Women’s Economic Empowerment program with UN Women, NCW, MoTI, and MSMEDA, this initiative aimed to strengthen five government entities in Greater Cairo, Alexandria, Beni Suef, Fayoum, Minya, and Beheira to better serve women entrepreneurs in palm dates, MAPs, handicrafts, and ICT sectors.
We assessed institutional capabilities, identified key skill gaps, and trained 47 officials on entrepreneurship trends, program design, M&E, digital outreach, and donor engagement. We also guided teams in developing and pitching new program concepts for potential UNIDO funding.
