Sherif MakhloufCo-Founder & VP

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areas of expertise
  • Digital Strategy
  • Digital Marketing Management
  • ecommerce
  • Social Media Management
  • Innovation Strategy
  • Business Model Innovation
  • Online Community & Brand Building
education
  • B.Sc. in Engineering, Cairo University
  • Master’s degree, Business Administration and Management, Cornell University

Sherif Makhlouf is a digital strategy consultant, a serial digital entrepreneur, Partner at Innovety and an adjunct professor of Digital strategy at the American University in Cairo, he has extensive experience in strategy consulting, digital management, online marketing and eCommerce. He has managed a number of successful digital businesses including Jumia.com, Afar.com and enigmashopping.com.
Sherif started his consulting career at CRA international in Boston, New York and San Francisco and since he has trained and assisted numerous businesses in developing their digital strategies including Orascom, Etisalat Citibank, Verizon, MGM Grand, Nile University, Baseera, Savoy Sharm, Fairmont and Emaar to name a few. Sherif is the founder of Boost a digital accelerator where he applies his expertise to help early stage startups. Sherif holds a Masters degree in Management from Cornell University.

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